Influencers should be food and lifestyle content creators, ideally aged 25-40, with a strong presence on Instagram and TikTok. They should have a passion for culinary experiences and a knack for engaging storytelling.

Product Positioning

The restaurant can be positioned as a unique dining destination that combines a rich culinary experience with an extensive wine selection, appealing to both Gen X and Gen Z. Emphasizing the quality and uniqueness of the food offerings, alongside a curated wine menu, can attract food enthusiasts and casual diners alike. Highlighting the restaurant's longevity (13 years) can also instill a sense of trust and reliability, while the focus on world-class beverages can cater to a more sophisticated palate.

Fresh angles for the brand could include:

• Sustainability: Emphasizing locally sourced ingredients and eco-friendly practices can resonate with younger audiences.

• Cultural Experiences: Hosting themed nights or wine tastings that celebrate different cultures can attract diverse clientele and create buzz.

• Social Media Engagement: Leveraging platforms like Instagram and TikTok to showcase visually appealing dishes and drinks can enhance brand visibility.

Target Customers

The ideal customer profile includes:

• Gen X Foodies: Individuals aged 40-55 who appreciate fine dining and have disposable income to spend on quality food and wine experiences. They value authenticity and are likely to share their experiences on social media.

• Gen Z Explorers: Young adults aged 18-25 who are adventurous eaters and enjoy trying new cuisines. They are influenced by social media trends and value unique dining experiences that they can share online.

Illustrative examples:

• A 45-year-old couple celebrating an anniversary, looking for a sophisticated dining experience with a great wine selection.

• A group of 22-year-old friends seeking a trendy spot for a night out, interested in unique cocktails and Instagram-worthy dishes.

Potential Influencer Matches

Suitable types of influencers for promoting the restaurant include:

• Food Bloggers: Influencers who specialize in food content can create detailed reviews and visually appealing posts that highlight the restaurant's unique offerings. Their established audience of food enthusiasts can drive traffic to the restaurant.

• Lifestyle Influencers: These influencers can showcase the restaurant as part of a broader lifestyle narrative, appealing to both Gen X and Gen Z. They can create content around dining experiences, emphasizing ambiance and social aspects.

• Wine Enthusiasts: Influencers with a focus on wine can provide expert insights into the wine menu, attracting customers who are particularly interested in wine pairings and tastings.

• Local Influencers: Collaborating with influencers who have a strong local following can help reach community members who are likely to visit the restaurant.

Content Creation Ideas

Proposed content topics and ideas include:

• Behind-the-Scenes Videos: Showcasing the preparation of signature dishes or the selection process for wines can create a personal connection with the audience.

• Wine Pairing Guides: Creating posts or videos that educate customers on how to pair different wines with menu items can position the restaurant as an authority in wine selection.

• User-Generated Content Campaigns: Encouraging customers to share their dining experiences on social media with a specific hashtag can create a sense of community and increase visibility.

• Themed Events: Promoting special events, such as wine tasting nights or cultural cuisine weeks, can generate excitement and encourage reservations.

• Interactive Polls and Quizzes: Engaging the audience with fun content related to food and wine preferences can increase interaction and shareability on social media platforms.