Retail professionals with experience in production, visual merchandising, and operations. Active on platforms like LinkedIn, Twitter, and possibly YouTube. Able to communicate effectively and share their knowledge and experience.

Product Positioning

The brand, product, or service can be positioned as a resource for individuals seeking career advancement and skill development within the retail industry. It can be framed as a provider of practical knowledge, tools, and insights necessary to succeed in various retail roles, from production and visual merchandising to operations. A fresh angle could be to focus on the evolving landscape of retail, emphasizing the importance of adapting to new technologies, consumer behaviors, and sustainable practices.

Target Customers

The ideal customer profile includes:

• Retail Employees: Individuals currently working in retail positions (e.g., sales associates, visual merchandisers, store managers) who are looking to enhance their skills and advance their careers.
  • Example: A sales associate aiming to become a visual merchandiser.
• Students/Recent Graduates: Students or recent graduates with an interest in pursuing a career in the retail industry.
  • Example: A marketing student interested in specializing in retail marketing.
• Career Changers: Individuals from other industries who are looking to transition into the retail sector.
  • Example: A project manager seeking a role in retail operations.
• Entrepreneurs: Individuals who are planning to start their own retail businesses and need to acquire the necessary skills and knowledge.
  • Example: Someone planning to open a boutique clothing store.

Potential Influencer Matches

• Retail Industry Experts: Individuals with extensive experience in the retail industry, such as former executives, consultants, or academics. They can share their insights and expertise on various aspects of retail management, operations, and strategy.
  • Reach: LinkedIn, industry publications, webinars.
• Visual Merchandising Specialists: Professionals who specialize in creating visually appealing and engaging displays in retail stores. They can share tips and techniques on visual merchandising, store layout, and product presentation.
  • Reach: Instagram, Pinterest, YouTube.
• Retail Operations Managers: Individuals who are responsible for overseeing the day-to-day operations of retail stores. They can share their knowledge on inventory management, supply chain logistics, and customer service.
  • Reach: LinkedIn, industry events, podcasts.
• Retail Career Coaches: Professionals who provide career guidance and coaching to individuals seeking employment or advancement in the retail industry. They can offer advice on resume writing, interview skills, and career planning.
  • Reach: LinkedIn, personal blogs, career websites.
• "Day in the Life" Influencers: Individuals currently working in various retail roles who document their daily experiences and share their insights on the challenges and rewards of working in the industry.
  • Reach: TikTok, Instagram, YouTube.

Content Creation Ideas

• General Ideas:
  • "Top 5 Skills You Need to Succeed in Retail"
  • "A Day in the Life of a Visual Merchandiser"
  • "How to Improve Your Retail Store's Operations"
  • "The Future of Retail: Trends and Predictions"
  • "Interview Tips for Retail Job Seekers"
• Creative Ideas:
  • "Retail Rescue: Transforming Underperforming Stores" (a series where influencers help struggling retail businesses)
  • "Retail Career Confessions" (anonymous stories from retail employees)
  • "The Retail Innovation Lab" (showcasing new technologies and concepts in retail)
  • "Sustainable Retail: How to Make Your Business More Eco-Friendly"
  • "Retail Challenge: Can You Run a Store for a Day?" (an interactive challenge for viewers)