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Brief

"A rigs and tools belts company looking for creators to promote new product"

A rigs and tools belts company looking for creators to promote new product

Research Insight & Analysis

Product Positioning

The company specializes in rigs and tool belts, which are essential for professionals in construction, carpentry, electrical work, and other trades that require carrying tools efficiently. The new product can be positioned as a high-quality, durable, and ergonomic solution designed to improve productivity and comfort for tradespeople. Emphasizing features such as material durability, ergonomic design, and tool accessibility can help differentiate the product in a competitive market.

Target Customers

The ideal customer profile includes:

  • Construction Workers: Individuals who need to carry multiple tools and require a durable and comfortable tool belt.
  • Carpenters: Professionals who need easy access to their tools while working on various projects.
  • Electricians: Tradespeople who need to organize and carry a variety of tools and equipment.
  • DIY Enthusiasts: Hobbyists who undertake home improvement projects and need reliable tool-carrying solutions.

Illustrative examples:

  • A construction worker on a busy job site who needs a tool belt that can withstand heavy use and harsh conditions.
  • A carpenter working on custom furniture who requires quick access to specialized tools.
  • An electrician installing wiring in a new building who needs to keep tools organized and within reach.

Potential Influencer Matches

Trade Professionals

  • Construction Influencers: Individuals who share their daily work, tips, and tools they use on social media platforms like Instagram and YouTube. They can demonstrate the product's durability and functionality in real-world scenarios.
  • Carpentry Influencers: Content creators who focus on woodworking projects and tool reviews. They can highlight the product's ergonomic design and ease of use.

DIY and Home Improvement Influencers

  • DIY Enthusiasts: Creators who share home improvement projects and tool recommendations. They can showcase the product's versatility and appeal to hobbyists.
  • Home Renovation Influencers: Individuals who document their home renovation journeys and the tools they use. They can emphasize the product's practicality and reliability.

Social Media Platforms

  • Instagram: For visual content showcasing the product in use, behind-the-scenes looks, and user testimonials.
  • YouTube: For in-depth reviews, tutorials, and demonstrations of the product's features and benefits.
  • TikTok: For short, engaging videos that highlight the product's key features and creative uses.

Content Creation Ideas

General Ideas

  • Product Demonstrations: Videos and posts showing the product in action, highlighting its key features and benefits.
  • User Testimonials: Real-life stories and reviews from professionals who have used the product.
  • Comparison Videos: Comparing the new product with other tool belts on the market to showcase its advantages.

Creative Ideas

  • Day in the Life: Influencers can create content showing a typical workday using the tool belt, emphasizing its impact on their productivity and comfort.
  • Challenge Videos: Influencers can take on challenges that test the product's durability and functionality, such as working in extreme conditions or carrying a heavy load of tools.
  • DIY Projects: Step-by-step tutorials for DIY projects using the tool belt, appealing to both professionals and hobbyists.

By leveraging these strategies, the company can effectively promote its new product to the right audience and maximize its reach and impact.

Curated Influencer List
#1
Finish Carpentry TV
Finish Carpentry TV
@UCYU9ctqfZCDdagNPfEzL6dg
US
I make videos at work.
Followers
534.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
The influencer has a strong presence on YouTube and creates content related to construction, making them a good fit for the brand.
#2
Kiko Kuiti
Kiko Kuiti
@keeeks_builds
NZ
Follow my instagram incase TT gets banned 👷🏽 NZ building apprentice
Followers
58.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
The influencer's content on TikTok is highly relevant to construction and tools, making them a good fit for promoting rigs and tool belts.
#3
Akribis Leather
Akribis Leather
@akribisleather
CA
Premium leather tool belts Custom spots open 1st Wed of month Only respond on IG
Followers
58.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
The influencer's content on TikTok is highly relevant to construction and tools, making them a good fit for promoting rigs and tool belts.
#4
Kenny Lock
Kenny Lock
@the_general_contractor
US
🔨 General Contractor 📧 Kennylocktiktok@gmail.com
Followers
45.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
The influencer's content on TikTok is highly relevant to construction and tools, making them a good fit for promoting rigs and tool belts.
#5
Obvious Tool Co.
Obvious Tool Co.
@obvioustoolco
AU
Tool belts that are lightweight, tough & organised. Check us out ⬇️
Followers
29.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
This TikTok influencer focuses on carpentry and construction, which aligns well with the brand's products and content ideas.
#6
markthomasbuilder
markthomasbuilder
@UCYnM-tvtDfVAo0jeow7sV9Q
US
The Mark Thomas Builder Channel features tool reviews, home improvement, and DIY projects. I've held a Residential Builders License in the State of Michigan since 2008 and also have experience in professional lawn-care. My goal in each review video is to help the viewer see if the tool is right for them by putting it to the test. I also enjoy featuring new tools on my channel, and occasionally before the tool is available to the public. I also feature home improvement projects where I give my best advice, which I hope will inspire those who are ready to grab some tools and get started. Please leave a comment on my videos, I definitely enjoy responding and engaging with the MTB community!! Check out my favorite items on my Amazon Storefront: https://www.amazon.com/shop/markthomasbuilder Business enquiries- pleases email me at: markthomasbuilder@gmail.com Send me your sticker or tool for a possible consideration. Mark Thomas Builder PO BOX 201 OKEMOS, MI 48805-0201
Followers
73.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

87%Match Score
Fit for"Looking for influencers in the construction, DIY, or home improvement niches to promote our new rigs and tool belts. Ideal influencers should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to construction, DIY projects, or tool reviews."
The influencer's content on tool reviews and DIY projects aligns well with the brand's target audience and content ideas.