Instagram Influencers in the Unite States with 1k-50k followers. Typically men aged 25 to 55 who worked with theirs hands such as Construction, Electricians, Mechanics, tradesmen, etc. Not like overly 'pretty' or 'well-dressed' men. Financial ability to purchase more luxury items, at dating age, attractiveness to women, rugged, traditional rural or suburban male, not fashion-forward or meticulously groomed.
Men aged 25-55, 1k-50k followers, hands-on occupations (construction, electricians, mechanics), rugged appearance, traditional lifestyle.
Research Insight & Analysis
Product Positioning
The brand or product should be positioned as a rugged, practical choice that resonates with traditional values and a hands-on lifestyle. Emphasizing durability, functionality, and a connection to craftsmanship will appeal to the target demographic. Highlighting the authenticity and reliability of the product can create a strong market presence, especially among consumers who appreciate quality over aesthetics.
For new products, consider angles that focus on the lifestyle of tradesmen and the benefits of using products that enhance their daily work and leisure activities. This could include showcasing how the product fits into their routines, enhances their skills, or complements their rugged lifestyle.
Target Customers
The ideal customer profile includes:
- Age: 25 to 55 years old
- Gender: Predominantly male
- Occupation: Tradesmen such as construction workers, electricians, and mechanics
- Lifestyle: Rural or suburban living, valuing practicality and functionality over fashion
- Financial Status: Capable of purchasing luxury items, indicating a disposable income
- Interests: Outdoor activities, DIY projects, and traditional hobbies
Illustrative examples of ideal customers:
- A 30-year-old electrician who enjoys weekend camping trips and values durable outdoor gear.
- A 45-year-old mechanic who appreciates tools that enhance his work efficiency and enjoys home improvement projects.
- A 50-year-old construction foreman who seeks reliable products that reflect his rugged lifestyle and traditional values.
Potential Influencer Matches
Suitable influencers for promoting the product include:
Micro-Influencers: Individuals with 1k-50k followers who have a strong connection with their audience. They often have higher engagement rates and can authentically promote products that align with their lifestyle.
Trade Professionals: Influencers who are actively working in trades such as construction, plumbing, or electrical work. Their expertise and credibility can effectively reach the target audience.
Lifestyle Influencers: Those who focus on rugged, outdoor, or DIY content. They can showcase the product in real-life scenarios that resonate with the target demographic.
Local Influencers: Influencers who have a strong following in specific regions or communities where tradesmen are prevalent. They can create localized content that speaks directly to the audience's interests and needs.
Content Creation Ideas
Proposed content topics and ideas include:
DIY Projects: Tutorials on home improvement or repair projects that utilize the product, showcasing its practicality and effectiveness.
Day-in-the-Life: Videos or posts featuring a day in the life of a tradesman, highlighting how the product fits into their daily routine.
Rugged Lifestyle Tips: Content that offers advice on maintaining a rugged lifestyle, including gear recommendations, outdoor activities, and practical skills.
User Testimonials: Real-life stories from tradesmen who have successfully used the product, emphasizing its benefits and reliability.
Challenges and Competitions: Engaging the audience with challenges related to trades or DIY projects, encouraging them to share their experiences using the product.
These content ideas can foster engagement and create a community around the brand, increasing visibility and appeal among the target audience.
Curated Influencer List - Searching
