Gender: Any; Age range: 15-25; Location: Prince George's County, Maryland; Occupation/Niche: Sports, fashion, lifestyle; Other key characteristics: Strong engagement with local high school community.

Product Positioning

The new running shoe retail and apparel store can be positioned as a culturally relevant brand that celebrates and caters specifically to the African American community in Prince George's County, Maryland. This positioning can leverage the growing trend of inclusivity and representation in sports and fitness. The brand should emphasize quality, style, and performance, while also highlighting community engagement and support for local initiatives. Fresh angles could include collaborations with local artists or athletes, and promoting a lifestyle that resonates with the target demographic.

Target Customers

The ideal customer profile includes:

• High School Athletes: Students involved in track and field, cross country, or other sports who are looking for stylish and performance-oriented footwear and apparel.

• Fitness Enthusiasts: Young adults and teens who prioritize fitness and are active in their communities, often participating in local runs or fitness events.

• Fashion-Conscious Consumers: Individuals who value both functionality and style in their athletic wear, seeking products that reflect their personal identity and cultural pride.

• Parents of Teenagers: Parents looking for quality running shoes and apparel for their children, who are involved in sports or fitness activities.

Potential Influencer Matches

1. Local Athletes: Influencers who are high school or college athletes from the area can effectively reach the target audience by showcasing the products in action during training or competitions.

2. Fitness Coaches and Trainers: Influencers who specialize in youth fitness or running can provide credibility and attract attention from parents and young athletes alike.

3. Lifestyle Influencers: Influencers who focus on fashion and lifestyle within the African American community can help position the brand as trendy and culturally relevant, appealing to both teens and their parents.

4. Community Leaders: Influencers who are involved in local events or initiatives can help build brand trust and loyalty by connecting the product to community values and activities.

Content Creation Ideas

• Running Challenges: Create a social media challenge encouraging users to share their running journeys, using a specific hashtag related to the brand.

• Behind-the-Scenes Content: Showcase the design process of the shoes and apparel, highlighting the cultural inspirations and community involvement.

• Athlete Spotlights: Feature local athletes or influencers wearing the products, sharing their stories and training tips to inspire the community.

• Fashion Meets Function: Develop content that highlights how to style running apparel for everyday wear, appealing to the fashion-conscious segment of the target audience.

• Community Events: Organize or sponsor local running events, and create content around these events to foster community engagement and brand visibility.

These content ideas can help create a strong brand presence and foster a sense of community among the target audience.