Tech or photography influencers aged 25-40, active on Instagram, LinkedIn, and YouTube, with a focus on professional development.

Product Positioning

The SaaS product that creates headshots using selfies can be positioned as a convenient and innovative solution for individuals and professionals who need high-quality headshots without the hassle of traditional photography sessions. This product can appeal to a wide range of users, including job seekers, social media influencers, and professionals in need of updated profile pictures. The unique selling proposition is the ease of use and the ability to generate professional-grade headshots from the comfort of one's home.

Target Customers

The ideal customer profile includes:

• Job Seekers: Individuals looking to enhance their professional profiles on platforms like LinkedIn.
• Social Media Influencers: Content creators who require frequent updates to their profile pictures to maintain a fresh online presence.
• Freelancers and Entrepreneurs: Professionals who need high-quality images for personal branding and marketing purposes.
• Remote Workers: Employees who need professional headshots for virtual meetings and company profiles.

Potential Influencer Matches

• Tech Enthusiasts and Reviewers: Influencers who focus on tech and software reviews can highlight the innovative aspects of the SaaS product, reaching an audience interested in digital solutions.
• Career Coaches and LinkedIn Influencers: These influencers can demonstrate the importance of a professional headshot in career advancement, appealing to job seekers and professionals.
• Lifestyle and Personal Branding Influencers: Influencers who focus on personal development and branding can showcase the product as a tool for enhancing one's online image.

Content Creation Ideas

• Before and After Comparisons: Showcase the transformation from a selfie to a professional headshot, highlighting the product's capabilities.
• User Testimonials and Success Stories: Share stories of users who have benefited from the product, such as landing a job or gaining more followers.
• Tutorials and How-To Guides: Create content that guides users through the process of taking the perfect selfie for the best headshot results.
• Challenges and Contests: Encourage users to share their headshots on social media with a specific hashtag, creating a sense of community and engagement.