Micro-influencers who specialize in mental health and therapy, particularly those who incorporate scientific approaches and discuss tech tools. They should create educational content and have a focus on stress management, mental health, and relationships.

Product Positioning

The user's query focuses on finding influencers who discuss therapy, mental health tips, and science-based advice. This suggests that the product or service being promoted is likely related to mental health, wellness, or self-improvement tools. The brand can be positioned as a credible, science-backed solution for individuals seeking to improve their mental health and manage stress. Emphasizing the educational and tech-forward aspects of the product can differentiate it from competitors and appeal to a tech-savvy audience.

Target Customers

The ideal customer profile for this product includes:

• Young Adults (18-35 years old): This demographic is more likely to be tech-savvy and open to using digital tools for mental health.
• Professionals and Students: Individuals who experience high levels of stress and are looking for effective ways to manage it.
• Health-Conscious Individuals: People who prioritize their mental and physical well-being and are interested in science-based solutions.
• Tech Enthusiasts: Those who are interested in using technology to improve various aspects of their lives, including mental health.

Illustrative examples:

• A 25-year-old software engineer who uses apps to manage stress and improve productivity.
• A 30-year-old graduate student who follows mental health influencers for tips on managing academic pressure.
• A 28-year-old marketing professional who is interested in the latest tech tools for self-improvement.

Potential Influencer Matches

Types of Influencers

1. Mental Health Educators:

   • These influencers focus on providing science-based mental health advice and tips.
   • They can effectively communicate the benefits of the product to an audience seeking credible information.

2. Tech-Savvy Wellness Influencers:

   • Influencers who discuss the intersection of technology and wellness.
   • They can highlight the tech-forward features of the product and how it integrates with other digital tools.

3. Lifestyle and Productivity Influencers:

   • These influencers provide tips on managing stress, improving productivity, and maintaining a balanced lifestyle.
   • They can showcase the product as part of their daily routine to manage stress and enhance well-being.

Enriched Requirements

• Focus on smaller creators with a dedicated and engaged following.
• Look for influencers who create educational content and provide actionable advice.
• Prioritize those who also discuss tools and apps that help with mental health and stress management.

Content Creation Ideas

General Ideas

1. Educational Series:

   • A series of posts or videos explaining the science behind the product and how it helps with mental health.
   • Collaborate with influencers to create in-depth content that educates their audience.

2. Personal Stories:

   • Influencers share their personal experiences with stress and mental health, and how the product has helped them.
   • Authentic and relatable content that resonates with their followers.

Creative Ideas

1. Tech Integration Challenges:

   • Influencers demonstrate how they integrate the product with other tech tools they use daily.
   • Create a challenge or campaign encouraging followers to share their own tech integration stories.

2. Live Q&A Sessions:

   • Host live sessions with influencers where they answer questions about mental health and demonstrate the product.
   • Engage directly with the audience and provide real-time support and information.

3. Collaborative Webinars:

   • Partner with influencers to host webinars on mental health topics, featuring experts and interactive discussions.
   • Position the product as a valuable resource within the context of the webinar.

By leveraging these strategies, the brand can effectively reach its target audience and establish a strong presence in the mental health and wellness market.