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Brief

"Influencers that talk about therapy and mental health tips with a focus on science. Focus on smaller creators that create educational content about advice/tips in dealing with stress, mental health, relationships, etc. Focus on those that are tech forward or also talk about tools that help them with this."

Influencers that talk about therapy and mental health tips with a focus on science. Focus on smaller creators that create educational content about advice/tips in dealing with stress, mental health, relationships, etc. Focus on those that are tech forward or also talk about tools that help them with this.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers who discuss therapy, mental health tips, and science-based advice. This suggests that the product or service being promoted is likely related to mental health, wellness, or self-improvement tools. The brand can be positioned as a credible, science-backed solution for individuals seeking to improve their mental health and manage stress. Emphasizing the educational and tech-forward aspects of the product can differentiate it from competitors and appeal to a tech-savvy audience.

Target Customers

The ideal customer profile for this product includes:

  • Young Adults (18-35 years old): This demographic is more likely to be tech-savvy and open to using digital tools for mental health.
  • Professionals and Students: Individuals who experience high levels of stress and are looking for effective ways to manage it.
  • Health-Conscious Individuals: People who prioritize their mental and physical well-being and are interested in science-based solutions.
  • Tech Enthusiasts: Those who are interested in using technology to improve various aspects of their lives, including mental health.

Illustrative examples:

  • A 25-year-old software engineer who uses apps to manage stress and improve productivity.
  • A 30-year-old graduate student who follows mental health influencers for tips on managing academic pressure.
  • A 28-year-old marketing professional who is interested in the latest tech tools for self-improvement.

Potential Influencer Matches

Types of Influencers

  1. Mental Health Educators:

    • These influencers focus on providing science-based mental health advice and tips.
    • They can effectively communicate the benefits of the product to an audience seeking credible information.
  2. Tech-Savvy Wellness Influencers:

    • Influencers who discuss the intersection of technology and wellness.
    • They can highlight the tech-forward features of the product and how it integrates with other digital tools.
  3. Lifestyle and Productivity Influencers:

    • These influencers provide tips on managing stress, improving productivity, and maintaining a balanced lifestyle.
    • They can showcase the product as part of their daily routine to manage stress and enhance well-being.

Enriched Requirements

  • Focus on smaller creators with a dedicated and engaged following.
  • Look for influencers who create educational content and provide actionable advice.
  • Prioritize those who also discuss tools and apps that help with mental health and stress management.

Content Creation Ideas

General Ideas

  1. Educational Series:

    • A series of posts or videos explaining the science behind the product and how it helps with mental health.
    • Collaborate with influencers to create in-depth content that educates their audience.
  2. Personal Stories:

    • Influencers share their personal experiences with stress and mental health, and how the product has helped them.
    • Authentic and relatable content that resonates with their followers.

Creative Ideas

  1. Tech Integration Challenges:

    • Influencers demonstrate how they integrate the product with other tech tools they use daily.
    • Create a challenge or campaign encouraging followers to share their own tech integration stories.
  2. Live Q&A Sessions:

    • Host live sessions with influencers where they answer questions about mental health and demonstrate the product.
    • Engage directly with the audience and provide real-time support and information.
  3. Collaborative Webinars:

    • Partner with influencers to host webinars on mental health topics, featuring experts and interactive discussions.
    • Position the product as a valuable resource within the context of the webinar.

By leveraging these strategies, the brand can effectively reach its target audience and establish a strong presence in the mental health and wellness market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Science-based mental health and therapy influencers
Campaign Objectives
Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health.
Influencer Persona
Micro-influencers who specialize in mental health and therapy, particularly those who incorporate scientific approaches and discuss tech tools. They should create educational content and have a focus on stress management, mental health, and relationships.
Content Themes
#MentalHealthTips #TherapyTools #ScienceOfStress
#1
Maggie Lancioni, LPC
Maggie Lancioni, LPC
@therapywithmaggielpc
US
Therapist & human✌🏽 Normalizing mental health🧠 Safe space🌈💛 TT≠therapy
Followers
382.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer is a therapist who normalizes mental health and provides a safe space, aligning well with the brand's focus. However, there is no mention of tech-forward tools.
#2
John Cordray, LPC, NCC
John Cordray, LPC, NCC
@UCWsVkHOliqbvJMWXfs5lL0w
US
As a Licensed Professional Counselor, I help people find balance and joy in their life. Subscribe and let's have fun talking about mental health. Whether you're dealing with general anxiety, social anxiety, or even anxiety-induced nausea, I am here to provide the support and guidance you need to overcome these challenges. Subscribe to my channel for valuable insights and practical strategies to alleviate your anxiety symptoms. I explore a wide range of techniques that have proven successful in treating anxiety, from understanding its root causes to implementing effective coping mechanisms. John Cordray, LPC, LPCC, LMHC, NCC Please visit me here www.johncordray.com Disclaimer: This channel is for educational purposes only, and not intended to be therapy. If you're experiencing a mental health crisis call or text the number 988 to speak with a crisis counselor 24/7.
Followers
6.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer is a licensed professional counselor who discusses mental health and provides educational content, aligning well with the brand's focus. However, there is no mention of tech-forward tools.
#3
emily | neuroscientist 🧠
emily | neuroscientist 🧠
@emonthebrain
US
neuroscientist, consultant + coach 🧠 MSc & BSc Neuroscience w love ✨
Followers
390.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer is a neuroscientist and coach, which aligns well with the brand's focus on science-based mental health tips. However, there is no mention of tech-forward tools.
#4
Dr Berry: Psychologist Responds
Dr Berry: Psychologist Responds
@UCWMTjXDbsvGy4uikByLITVw
US
I’m a licensed psychologist, and I make reaction videos about court cases, trauma/stress response recovery, parenting, and other psychology/mental health topics. It is my goal to create accessible mental health education to help break stigma. I hope that these videos can inform and encourage you! Check out my book Turning Crisis Into Clarity and other recommended books here in the self-help section: https://www.amazon.com/shop/dr.patriceberrylcp (Dr. Berry receives a commission on qualifying sales) *Disclaimer* Information contained on the social media accounts belonging to Dr. Patrice Berry is for educational purposes only and is not intended as a substitute for treatment or consultation with a mental health professional. Communication in any form through social media platforms does not constitute a therapeutic or business relationship of any kind. For confidentiality, it is inadvisable for past and present clients to comment or send direct messages through social media.
Followers
22.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer creates educational content on mental health and psychology, aligning well with the brand's focus. However, there is no mention of tech-forward tools.
#5
drnicole_ny
drnicole_ny
@drnicole_ny
US
NYC Psychologist Helping others heal TikTok ≠ Therapy
Followers
14.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer is a psychologist who helps others heal, aligning well with the brand's focus. However, there is no mention of tech-forward tools.
#6
Agam Dhawan, MD
Agam Dhawan, MD
@UCzuQl3kuil4oqDKHrD3NvWw
👨🏽‍⚕️Board-Certified Psychiatrist Take your free mental health quiz or book a free psychiatry consult below at Level Up Psychiatry.
Followers
989
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for smaller influencers who focus on science-based therapy and mental health tips. Ideal influencers create educational content about stress, mental health, relationships, and similar topics. Preference for tech-forward creators who discuss tools that aid in mental health."
This influencer is a board-certified psychiatrist who provides mental health quizzes and consultations, aligning well with the brand's focus. However, the follower count is very low.