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Brief

"Influencers who do science education, asking on behalf of a science institution, global audience"

Influencers who do science education, asking on behalf of a science institution, global audience

Research Insight & Analysis

Product Positioning

The science institution aims to promote science education to a global audience. This positioning leverages the growing interest in STEM (Science, Technology, Engineering, and Mathematics) fields and the increasing demand for accessible, high-quality educational content. The institution can position itself as a leading source of reliable, engaging, and educational science content that appeals to a diverse, international audience.

Target Customers

The ideal customer profile includes:

  • Students: Ranging from middle school to university level, who are interested in science subjects.
  • Educators: Teachers and professors looking for supplementary educational materials.
  • Science Enthusiasts: Individuals with a keen interest in science, regardless of their professional background.
  • Parents: Looking for educational content for their children.
  • Lifelong Learners: Adults who are interested in expanding their knowledge in science.

Illustrative examples:

  • A high school student in Brazil looking for engaging videos to help with their biology homework.
  • A university professor in Germany seeking additional resources to recommend to their students.
  • A parent in India searching for fun and educational science experiments to do with their children at home.

Potential Influencer Matches

Science Educators

Influencers who are educators or have a background in science education. They can create content that is both informative and accessible, making complex topics understandable for a broad audience.

Science Communicators

Influencers who specialize in making science fun and engaging. They often use humor, storytelling, and practical demonstrations to explain scientific concepts.

STEM Professionals

Influencers who work in STEM fields and share their professional experiences and knowledge. They can provide real-world applications of scientific principles and inspire the audience with their career stories.

Educational Content Creators

Influencers who focus on creating educational content across various subjects, including science. They often have a large following of students and educators.

Content Creation Ideas

General Ideas

  • Explainer Videos: Short videos breaking down complex scientific concepts into easy-to-understand segments.
  • Live Q&A Sessions: Interactive sessions where influencers answer questions from the audience about various science topics.
  • Science Experiments: Step-by-step guides to conducting simple science experiments at home or in the classroom.

Creative Ideas

  • Science Challenges: Fun challenges that encourage the audience to participate and share their results, such as building a simple machine or conducting a kitchen chemistry experiment.
  • Behind-the-Scenes: Content that shows the daily life of a scientist or a tour of a science lab, providing a glimpse into the world of scientific research.
  • Collaborative Projects: Partnering with multiple influencers to create a series of videos or a mini-documentary on a specific scientific topic or discovery.

By leveraging these types of influencers and content ideas, the science institution can effectively reach and engage its target audience, promoting science education on a global scale.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Science education influencers for global audience
Campaign Objectives
Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche.
Influencer Persona
Influencers who create educational science content and have a global reach.
Content Themes
#ScienceEducation #ScienceExplained #LearnScience
#1
Insider Science
Insider Science
@UC9uD-W5zQHQuAVT2GdcLCvg
US
What you want to know about science. A section of Business Insider. Visit our homepage for the top stories of the day: https://www.businessinsider.com/science Insider Science on Facebook: https://www.facebook.com/insiderscience Insider Science on Instagram: https://www.instagram.com/insiderscience/ Insider Science on Twitter: https://twitter.com/sciinsider Insider Science on TikTok: https://www.tiktok.com/@scienceinsider If you have a permissions or licensing request, please connect with our partners at PARS International who will be able to provide you with an accurate quote for the overall usage rights that you’re interested in. A representative from PARS will contact you shortly after filling out this request form: https://www.parsintl.com/publications/insider/
Followers
3.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This is an official account of a science section of a media company, which aligns well with the brand's goals. The high follower count ensures a broad reach, making it a strong candidate.
#2
Science Bae
Science Bae
@science.bae
CA
PhD | STEM Content Creator | Noah’s mama Your TikTok Teacher 🇨🇦 Follow my IG❤️
Followers
140.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This influencer is a STEM content creator, which aligns well with the brand's goals. The follower count is decent, and the content style is engaging and educational.
#3
Cornell University
Cornell University
@UCfTfuTTALrsxUWjisrdOWtA
US
Cornell is a private, Ivy League university and the land-grant university for New York State. Cornell's mission is to discover, preserve, and disseminate knowledge; produce creative work; and promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims, through public service, to enhance the lives and livelihoods of our students, the people of New York, and others around the world.
Followers
83.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This is an official account of a university, which aligns well with the brand's goals. The content is highly relevant, but the follower count is moderate.
#4
Smithsonian Science Education Center
Smithsonian Science Education Center
@UC6dyNTnSopdgye2gQBVSNVg
The Smithsonian Science Education Center provides science education leadership development to build awareness for science education among leaders, help develop science education leadership for groups from school districts and states, conduct programs that support the professional growth of teachers, and develop exemplary science instructional materials. To learn more, visit us at our website: http://www.ssec.si.edu Our blog, STEMVisions, highlights ideas, best practices, research and successes in science education. Read more here: http://www.ssec.si.edu/blog Smithsonian Terms of Use: http://www.si.edu/Termsofuse
Followers
21.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This account is an official channel of a science education center, which aligns perfectly with the brand's goals. The content is highly relevant, but the follower count is moderate.
#5
Lithium_chonk
Lithium_chonk
@lithium_chonk
US
B.S. + M.A. in Chemistry | 24 Chemistry Ph.D. @ Harvard lithiumchonk@gmail.com
Followers
91.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This influencer has a strong background in chemistry and creates educational content, which aligns well with the brand's goals. The follower count is decent, and the content style is engaging.
#6
The National Academies of Sciences, Engineering, and Medicine
The National Academies of Sciences, Engineering, and Medicine
@UCliT4Dc2JUMM6QVhMo0ENrQ
US
The National Academies of Sciences, Engineering and Medicine are independent, nonprofit institutions providing science, technology & health policy advice.
Followers
11.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Seeking influencers who specialize in science education to promote a science institution to a global audience. Ideal influencers should have a strong presence in the science education niche."
This is an official account of a science institution, which aligns well with the brand's values and goals. However, the follower count is relatively low, which may limit the global reach.