Influencers who create educational science content and have a global reach.

Product Positioning

The science institution aims to promote science education to a global audience. This positioning leverages the growing interest in STEM (Science, Technology, Engineering, and Mathematics) fields and the increasing demand for accessible, high-quality educational content. The institution can position itself as a leading source of reliable, engaging, and educational science content that appeals to a diverse, international audience.

Target Customers

The ideal customer profile includes:

• Students: Ranging from middle school to university level, who are interested in science subjects.
• Educators: Teachers and professors looking for supplementary educational materials.
• Science Enthusiasts: Individuals with a keen interest in science, regardless of their professional background.
• Parents: Looking for educational content for their children.
• Lifelong Learners: Adults who are interested in expanding their knowledge in science.

Illustrative examples:

• A high school student in Brazil looking for engaging videos to help with their biology homework.
• A university professor in Germany seeking additional resources to recommend to their students.
• A parent in India searching for fun and educational science experiments to do with their children at home.

Potential Influencer Matches

Science Educators

Influencers who are educators or have a background in science education. They can create content that is both informative and accessible, making complex topics understandable for a broad audience.

Science Communicators

Influencers who specialize in making science fun and engaging. They often use humor, storytelling, and practical demonstrations to explain scientific concepts.

STEM Professionals

Influencers who work in STEM fields and share their professional experiences and knowledge. They can provide real-world applications of scientific principles and inspire the audience with their career stories.

Educational Content Creators

Influencers who focus on creating educational content across various subjects, including science. They often have a large following of students and educators.

Content Creation Ideas

General Ideas

• Explainer Videos: Short videos breaking down complex scientific concepts into easy-to-understand segments.
• Live Q&A Sessions: Interactive sessions where influencers answer questions from the audience about various science topics.
• Science Experiments: Step-by-step guides to conducting simple science experiments at home or in the classroom.

Creative Ideas

• Science Challenges: Fun challenges that encourage the audience to participate and share their results, such as building a simple machine or conducting a kitchen chemistry experiment.
• Behind-the-Scenes: Content that shows the daily life of a scientist or a tour of a science lab, providing a glimpse into the world of scientific research.
• Collaborative Projects: Partnering with multiple influencers to create a series of videos or a mini-documentary on a specific scientific topic or discovery.

By leveraging these types of influencers and content ideas, the science institution can effectively reach and engage its target audience, promoting science education on a global scale.