Local micro-influencers in downtown Phoenix who are active on Instagram and TikTok. They should appeal to young professionals and students, creating content that showcases the coffee shop's atmosphere and offerings.

Product Positioning

The product in question is a coffee shop located in downtown Phoenix. The coffee shop aims to attract young professionals and students, which suggests a focus on convenience, quality, and a trendy atmosphere. Positioning the coffee shop as a hip, go-to spot for both work and socializing can help it stand out in the competitive market. Emphasizing unique offerings such as specialty coffee drinks, comfortable seating, free Wi-Fi, and a vibrant ambiance can further enhance its appeal.

Target Customers

The ideal customer profile includes:

• Young Professionals: Individuals aged 22-35 who work in downtown Phoenix. They are likely to seek a convenient place to grab coffee before work, during breaks, or for informal meetings.
• Students: College and university students aged 18-25 who need a place to study, hang out with friends, or grab a quick coffee between classes.

Illustrative Examples

1. Emily, 24: A marketing executive who works in a nearby office. She enjoys grabbing a latte on her way to work and often meets clients for coffee.
2. Jake, 21: A university student who spends hours studying at coffee shops. He prefers places with good Wi-Fi and a relaxed atmosphere.
3. Sophia, 28: A freelance graphic designer who works remotely. She looks for cozy spots with great coffee and a creative vibe to work from.

Potential Influencer Matches

Local Micro-Influencers

• Food and Beverage Enthusiasts: Influencers who focus on local dining experiences and have a following of foodies in Phoenix. They can highlight the unique coffee offerings and ambiance.
• Lifestyle Bloggers: Influencers who share their daily routines, including favorite spots to work or relax. They can showcase the coffee shop as a perfect place for productivity and leisure.
• Student Influencers: College students with a significant following among their peers. They can promote the coffee shop as a great study spot and social hub.

Enriching User's Requirements

• Instagram and TikTok Presence: Influencers should have active and engaging profiles on Instagram and TikTok, as these platforms are popular among the target audience.
• Engagement Rate: Focus on influencers with high engagement rates rather than just follower count to ensure authentic promotion.

Content Creation Ideas

General Ideas

• Coffee Reviews: Influencers can review different coffee drinks, highlighting unique flavors and specialties.
• Day in the Life: Influencers can create content showing how they incorporate visits to the coffee shop into their daily routines.
• Behind the Scenes: A look at how the coffee is made, from bean to cup, showcasing the quality and care put into each drink.

Creative Ideas

• Coffee Challenges: Fun challenges like "Guess the Coffee Flavor" or "Latte Art Contest" that encourage audience participation.
• Study Sessions: Influencers can host live study sessions or productivity tips videos from the coffee shop, appealing to student followers.
• Themed Events: Coverage of special events or themed days at the coffee shop, such as "Trivia Night" or "Open Mic," to attract a diverse crowd.

By leveraging local micro-influencers who resonate with young professionals and students, the coffee shop can effectively increase its visibility and attract its target audience.