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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

Product Positioning

The product in question is a coffee shop located in downtown Phoenix. The coffee shop aims to attract young professionals and students, which suggests a focus on convenience, quality, and a trendy atmosphere. Positioning the coffee shop as a hip, go-to spot for both work and socializing can help it stand out in the competitive market. Emphasizing unique offerings such as specialty coffee drinks, comfortable seating, free Wi-Fi, and a vibrant ambiance can further enhance its appeal.

Target Customers

The ideal customer profile includes:

  • Young Professionals: Individuals aged 22-35 who work in downtown Phoenix. They are likely to seek a convenient place to grab coffee before work, during breaks, or for informal meetings.
  • Students: College and university students aged 18-25 who need a place to study, hang out with friends, or grab a quick coffee between classes.

Illustrative Examples

  1. Emily, 24: A marketing executive who works in a nearby office. She enjoys grabbing a latte on her way to work and often meets clients for coffee.
  2. Jake, 21: A university student who spends hours studying at coffee shops. He prefers places with good Wi-Fi and a relaxed atmosphere.
  3. Sophia, 28: A freelance graphic designer who works remotely. She looks for cozy spots with great coffee and a creative vibe to work from.

Potential Influencer Matches

Local Micro-Influencers

  • Food and Beverage Enthusiasts: Influencers who focus on local dining experiences and have a following of foodies in Phoenix. They can highlight the unique coffee offerings and ambiance.
  • Lifestyle Bloggers: Influencers who share their daily routines, including favorite spots to work or relax. They can showcase the coffee shop as a perfect place for productivity and leisure.
  • Student Influencers: College students with a significant following among their peers. They can promote the coffee shop as a great study spot and social hub.

Enriching User's Requirements

  • Instagram and TikTok Presence: Influencers should have active and engaging profiles on Instagram and TikTok, as these platforms are popular among the target audience.
  • Engagement Rate: Focus on influencers with high engagement rates rather than just follower count to ensure authentic promotion.

Content Creation Ideas

General Ideas

  • Coffee Reviews: Influencers can review different coffee drinks, highlighting unique flavors and specialties.
  • Day in the Life: Influencers can create content showing how they incorporate visits to the coffee shop into their daily routines.
  • Behind the Scenes: A look at how the coffee is made, from bean to cup, showcasing the quality and care put into each drink.

Creative Ideas

  • Coffee Challenges: Fun challenges like "Guess the Coffee Flavor" or "Latte Art Contest" that encourage audience participation.
  • Study Sessions: Influencers can host live study sessions or productivity tips videos from the coffee shop, appealing to student followers.
  • Themed Events: Coverage of special events or themed days at the coffee shop, such as "Trivia Night" or "Open Mic," to attract a diverse crowd.

By leveraging local micro-influencers who resonate with young professionals and students, the coffee shop can effectively increase its visibility and attract its target audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings.
Influencer Persona
Local micro-influencers in downtown Phoenix who are active on Instagram and TikTok. They should appeal to young professionals and students, creating content that showcases the coffee shop's atmosphere and offerings.
Content Themes
#PhoenixCoffee #CoffeeLovers #StudySpot
#1
PANTHER ◠ ARIZONA FOOD BLOGGER
PANTHER ◠ ARIZONA FOOD BLOGGER
@panthereats
United States
Ur Foodie BFF! 🇺🇸🇹🇭 ⋒ Follow me for the BEST eats + experiences in AZ & beyond ⋒ 50K+ TikTok BFFs ⋒ Work: Panth3reats@gmail.com (no DMs) 👇Links👇
Followers
66.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer is active on Instagram and focuses on food and experiences in Arizona, which aligns well with the brand's target audience and content ideas. Their content style and tone are a good match for showcasing the coffee shop's atmosphere and offerings.
#2
Maya🍓 Arizona Lifestyle
Maya🍓 Arizona Lifestyle
@azhippylifestyle
US
All things, Arizona🌵 Cheap things to do🤑 AFFORDABLE restaurants & places 🍓
Followers
25.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer focuses on affordable activities and restaurants in Arizona, which aligns well with the brand's target audience and content ideas. Their presence on TikTok and focus on local content make them a strong fit for the campaign.
#3
Jen/AZ Food & Travel
Jen/AZ Food & Travel
@foodiehand
US
Arizona, Bay Area, & More 🇰🇷🤳🏼🧋 IG: @FoodieHand
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer focuses on food and has a significant following on TikTok, which aligns with the brand's target platforms. However, their content is more food-centric rather than coffee shop-centric, which may not fully align with the brand's needs.
#4
DanellyDanelly
DanellyDanelly
@danellydanelly
US
AZ 🪴 Sharing locals & my life Roman 9:8 Danellyr74@gmail.com
Followers
17.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer shares local content and has a presence on TikTok, which aligns with the brand's target platforms. However, their content style and focus on personal life may not fully align with the brand's coffee shop-centric content ideas.
#5
Esperanza Lorena
Esperanza Lorena
@UCNFh-KmByahnu2tOMRumVCw
US
Hi! I'm Esperanza, a lifestyle blogger & content creator living in Phoenix, AZ. I'm currently expecting my first baby, a boy due January 2024! I share style, interiors, travel, thrifting, and my life here on my channel. Thanks for visiting and I hope you stick around! ;)
Followers
4.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer is a lifestyle blogger based in Phoenix and shares content on YouTube, which partially aligns with the brand's target audience. However, their primary focus on lifestyle and personal content may not fully align with the brand's coffee shop-centric content ideas.
#6
Roaster Kat
Roaster Kat
@UCVY9i3lgTlPIDsvkybOkfMQ
US
I'm Kat Melheim, aka: Roaster Kat, aka: Coffee Kat - roaster, barista, writer, artist, and founder/editor of Coffee People Zine (an art-based publication for the coffee community at coffeepeople.org). Most of the videos on my channel so far are silly coffee-centric clips and coffee crawls, though I'm looking toward creating roasting content more and more. I started this channel in order to play with and practice filming and editing video - mostly to see if I enjoyed it, to find what I could learn, and to experiment with a new medium. It's fun to explore, and I intend to continue to make videos occasionally (maybe some day regularly) into the future! Thanks for watching, thanks for subscribing. Please get in touch if you have questions, comments, or ideas for future videos. IG: @roasterkat @coffeepeoplezine
Followers
6.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's atmosphere, coffee quality, and unique offerings."
This influencer focuses on coffee-related content and has a presence on YouTube, which partially aligns with the brand's target audience. However, their primary platform is not Instagram or TikTok, and their content style may not fully align with the brand's coffee shop-centric content ideas.