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Brief

"Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok."

Seeking local micro-influencers to promote our coffee shop in downtown Pheonix to young professionals and students on Instagram and TikTok.

Research Insight & Analysis

Product Positioning

The product in question is a coffee shop located in downtown Phoenix. The coffee shop aims to attract young professionals and students, which suggests a focus on convenience, quality, and a trendy atmosphere. Positioning the coffee shop as a hip, go-to spot for both work and socializing can help it stand out in the competitive market. Emphasizing unique offerings such as specialty coffee drinks, comfortable seating, free Wi-Fi, and a vibrant ambiance can further enhance its appeal.

Target Customers

The ideal customer profile includes:

  • Young Professionals: Individuals aged 22-35 who work in downtown Phoenix. They are likely to seek a convenient place for their morning coffee, lunch breaks, or after-work relaxation.
  • Students: College and university students aged 18-25 who need a place to study, meet friends, or grab a quick bite between classes.

Illustrative Examples

  1. Sarah, 28: A marketing executive who enjoys starting her day with a premium latte and often holds informal meetings at coffee shops.
  2. Jake, 21: A university student who spends hours studying and prefers a quiet, comfortable environment with good coffee and snacks.
  3. Emily, 25: A freelance graphic designer who works remotely and needs a reliable Wi-Fi connection and a creative atmosphere.

Potential Influencer Matches

Local Micro-Influencers

  • Food and Beverage Enthusiasts: Influencers who focus on local dining experiences and have a following interested in discovering new places to eat and drink.
  • Lifestyle Bloggers: Influencers who share their daily routines, including their favorite spots to work, relax, and socialize.
  • Student Influencers: College students who document their campus life and study routines, appealing directly to the student demographic.

Examples

  1. @PhoenixEats: A local food blogger with a strong following among foodies in Phoenix.
  2. @UrbanLifePHX: A lifestyle influencer who highlights trendy spots and urban living in downtown Phoenix.
  3. @StudyWithMePHX: A student influencer who shares study tips and favorite study spots around the city.

Content Creation Ideas

General Ideas

  • Coffee Shop Tours: Influencers can create video tours showcasing the coffee shop's ambiance, menu, and unique features.
  • Morning Routine: Influencers can include the coffee shop in their morning routine videos, highlighting it as their go-to spot for a morning pick-me-up.
  • Study Sessions: Student influencers can film study sessions at the coffee shop, emphasizing the quiet environment and free Wi-Fi.

Creative Ideas

  • Specialty Drink Challenges: Influencers can create content around trying and rating the coffee shop's specialty drinks, encouraging their followers to do the same.
  • Behind-the-Scenes: A day-in-the-life video of a barista at the coffee shop, giving followers a behind-the-scenes look at how their favorite drinks are made.
  • Themed Events: Hosting and promoting themed events or workshops (e.g., latte art classes, coffee tasting sessions) through influencer collaborations.

By leveraging local micro-influencers who resonate with young professionals and students, the coffee shop can effectively reach its target audience and create engaging, authentic content that drives foot traffic and brand loyalty.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings.
Influencer Persona
Local micro-influencers in downtown Phoenix who are active on Instagram and TikTok. They should have a following of young professionals and students, and be able to create engaging content related to coffee and lifestyle.
Content Themes
#PhoenixCoffee #CoffeeLovers #StudentLife
#1
Roaster Kat
Roaster Kat
@UCVY9i3lgTlPIDsvkybOkfMQ
US
I'm Kat Melheim, aka: Roaster Kat, aka: Coffee Kat - roaster, barista, writer, artist, and founder/editor of Coffee People Zine (an art-based publication for the coffee community at coffeepeople.org). Most of the videos on my channel so far are silly coffee-centric clips and coffee crawls, though I'm looking toward creating roasting content more and more. I started this channel in order to play with and practice filming and editing video - mostly to see if I enjoyed it, to find what I could learn, and to experiment with a new medium. It's fun to explore, and I intend to continue to make videos occasionally (maybe some day regularly) into the future! Thanks for watching, thanks for subscribing. Please get in touch if you have questions, comments, or ideas for future videos. IG: @roasterkat @coffeepeoplezine
Followers
6.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer is deeply involved in the coffee community and creates coffee-centric content, making them a strong fit for promoting a coffee shop. Their content style and tone are well-suited for the brand's desired style.
#2
Maya🍓 Arizona Lifestyle
Maya🍓 Arizona Lifestyle
@azhippylifestyle
US
All things, Arizona🌵 Cheap things to do🤑 AFFORDABLE restaurants & places 🍓
Followers
25.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer focuses on affordable things to do and places to eat in Arizona, which aligns well with promoting a local coffee shop. Their content style and tone are suitable for the brand's desired style.
#3
DanellyDanelly
DanellyDanelly
@danellydanelly
US
AZ 🪴 Sharing locals & my life Roman 9:8 Danellyr74@gmail.com
Followers
17.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer shares local experiences and their life in Arizona, which aligns well with promoting a local coffee shop. Their content style and tone are suitable for the brand's desired style.
#4
Jen/AZ Food & Travel
Jen/AZ Food & Travel
@foodiehand
US
Arizona, Bay Area, & More 🇰🇷🤳🏼🧋 IG: @FoodieHand
Followers
18.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer focuses on food and experiences in Arizona and the Bay Area, which aligns well with promoting a local coffee shop. However, their primary platform is TikTok, which is suitable for the brand's needs.
#5
PANTHER ◠ ARIZONA FOOD BLOGGER
PANTHER ◠ ARIZONA FOOD BLOGGER
@panthereats
United States
Ur Foodie BFF! 🇺🇸🇹🇭 ⋒ Follow me for the BEST eats + experiences in AZ & beyond ⋒ 50K+ TikTok BFFs ⋒ Work: Panth3reats@gmail.com (no DMs) 👇Links👇
Followers
66.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer focuses on food and experiences, which aligns well with promoting a coffee shop. However, they are primarily active on Instagram and do not mention coffee specifically.
#6
Esperanza Lorena
Esperanza Lorena
@UCNFh-KmByahnu2tOMRumVCw
US
Hi! I'm Esperanza, a lifestyle blogger & content creator living in Phoenix, AZ. I'm currently expecting my first baby, a boy due January 2024! I share style, interiors, travel, thrifting, and my life here on my channel. Thanks for visiting and I hope you stick around! ;)
Followers
4.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Seeking local micro-influencers in downtown Phoenix to promote our coffee shop to young professionals and students on Instagram and TikTok. Ideal influencers should be active on these platforms and able to create engaging content that highlights our coffee shop's offerings."
This influencer is a lifestyle blogger with a focus on style, interiors, and travel. While they are based in Phoenix, their content does not specifically align with coffee or local experiences.