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Brief

"Looking for nano influencers in eco-friendly beauty targeting women aged 18-35 for product reviews for my store on shopify"

Looking for nano influencers in eco-friendly beauty targeting women aged 18-35 for product reviews for my store on shopify

Research Insight & Analysis

Product Positioning

The user's query indicates they are looking for nano influencers in the eco-friendly beauty sector to target women aged 18-35 for product reviews on their Shopify store. This positions the product within the niche market of sustainable and environmentally conscious beauty products. The eco-friendly aspect can be a significant selling point, as it aligns with the growing consumer trend towards sustainability and ethical consumption.

Target Customers

The ideal customer profile for this product includes:

  • Demographics: Women aged 18-35
  • Psychographics: Environmentally conscious, interested in sustainable and ethical beauty products, likely to value natural ingredients and cruelty-free certifications
  • Behavioral: Active on social media, particularly platforms like Instagram and TikTok where beauty influencers are prevalent, likely to engage with content related to beauty tips, product reviews, and eco-friendly lifestyle choices

Illustrative Examples

  1. Young Professionals: Women in their mid-20s who are starting their careers and are looking for beauty products that align with their values of sustainability and ethical consumption.
  2. College Students: Women aged 18-22 who are exploring different beauty products and are influenced by social media trends and recommendations from influencers.
  3. Eco-conscious Moms: Women in their early 30s who are not only looking for eco-friendly products for themselves but also for their families.

Potential Influencer Matches

Nano Influencers

Nano influencers typically have a following of 1,000 to 10,000 followers. They are known for having a highly engaged audience and a more personal connection with their followers. For this campaign, the following types of nano influencers would be suitable:

  1. Eco-friendly Beauty Enthusiasts: Influencers who focus on sustainable beauty products and practices. They can provide authentic reviews and demonstrate how the products fit into an eco-friendly lifestyle.
  2. Lifestyle Bloggers: Influencers who cover a range of topics including beauty, wellness, and sustainability. They can integrate the product into broader content about living a sustainable lifestyle.
  3. DIY and Natural Beauty Creators: Influencers who create content around DIY beauty recipes and natural beauty tips. They can showcase the product as part of their natural beauty routine.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews of the product, highlighting its eco-friendly features, effectiveness, and overall experience.
  2. Unboxing Videos: First impressions and unboxing videos to create excitement and curiosity among followers.
  3. Tutorials: Step-by-step tutorials on how to use the product, demonstrating its benefits and results.

Creative Ideas

  1. Sustainable Beauty Routines: Influencers can create content around their daily or weekly beauty routines, featuring the product as a key component.
  2. Before and After: Showcasing the results of using the product over a period of time, with before and after comparisons.
  3. Eco-friendly Challenges: Influencers can start a challenge encouraging their followers to switch to eco-friendly beauty products, with the featured product being a part of the challenge.
  4. Collaborative Giveaways: Partnering with influencers for giveaways to increase engagement and reach a wider audience.

By leveraging the authenticity and engagement of nano influencers, the campaign can effectively reach and resonate with the target audience, driving both awareness and sales for the eco-friendly beauty products on the Shopify store.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty.
Influencer Persona
Nano influencers who focus on eco-friendly beauty products, targeting women aged 18-35. They should have a strong presence on social media platforms and a focus on sustainable beauty.
Content Themes
#EcoFriendlyBeauty #SustainableBeauty #GreenBeauty
#1
Rebrand Skincare
Rebrand Skincare
@rebrandskincare
US
Cosmetic chemist + sustainable beauty nerd ⬇️ I make refillable skincare
Followers
9.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
This influencer specializes in sustainable beauty and has a strong focus on refillable skincare, making them a great fit for the brand's eco-friendly beauty products targeting women aged 18-35.
#2
Hairstory
Hairstory
@hairstorystudio
United States
Simply better than shampoo. 🌱Detergent-free, cruelty-free, sulfate + paraben-free ✨New Wash✨is💧biodegradable +♻️100% blue bin recyclable
Followers
177.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
The influencer focuses on sustainable and clean beauty, aligning well with the brand's values. Their content style is suitable for product reviews and tutorials.
#3
Clean Circle
Clean Circle
@cleancircleofficial
US
Building a conscious life by making your beauty routine more sustainable 📍LA
Followers
1.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
This influencer's focus on sustainable beauty and eco-friendly products aligns perfectly with the brand's requirements. Their content style and tone are likely to resonate well with the target audience of women aged 18-35.
#4
Flora Flora Co
Flora Flora Co
@florafloraco
US
A better way to care for your hair & planet 🌿🧼 code TIKTOK10 for 10% off 🖤
Followers
55.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
The influencer has a strong focus on sustainable hair care, aligning well with the brand's values. Their content style is suitable for product reviews and tutorials.
#5
Dr. Jo
Dr. Jo
@cleanyosponges
US
Hands down the best way to take care of your beauty blenders!
Followers
8.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
The influencer has a strong focus on sustainable beauty and eco-friendly products, making them a good fit for the brand's campaign. Their content style is well-suited for unboxing and product reviews.
#6
ZeroWasteStore.com
ZeroWasteStore.com
@zerowastestore
US
it’s time to rethink the way we consume. “TIKTOK20” for 20% OFF your first order
Followers
13.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking nano influencers specializing in eco-friendly beauty products to create product reviews. Targeting women aged 18-35. Ideal influencers should have a strong presence on social media platforms and a focus on sustainable beauty."
The influencer focuses on sustainable living, aligning well with the brand's values. Their content style is suitable for product reviews and tutorials.