Influencers based in Canada, aged 18-35, with a focus on self-care and beauty, active on Instagram/YouTube/TikTok.

Product Positioning

The brand or product in question is positioned within the self-care and beauty industry, which is a rapidly growing market segment. In Canada, there is a strong demand for products that promote personal well-being and enhance beauty routines. The product can be positioned as a premium or innovative solution that caters to individuals seeking to improve their self-care practices. Emphasizing unique ingredients, sustainable practices, or a focus on holistic wellness can differentiate the product in the market.

Target Customers

The ideal customer profile includes individuals who are interested in self-care and beauty products. These customers are likely to be:

• Women aged 18-35 who are active on social media and follow beauty trends.
• Individuals who prioritize personal wellness and are willing to invest in high-quality beauty products.
• Consumers who are environmentally conscious and prefer products with sustainable or natural ingredients.

Illustrative examples include young professionals who enjoy experimenting with new beauty routines, college students who are exploring self-care practices, and eco-conscious consumers looking for sustainable beauty options.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in beauty tutorials, product reviews, and skincare routines. They have a dedicated audience interested in beauty products and can provide authentic recommendations.

• Lifestyle Influencers: These influencers focus on overall well-being, including self-care, fitness, and mental health. They can integrate the product into their daily routines and showcase its benefits to their followers.

• Eco-Friendly Advocates: Influencers who promote sustainable living and environmentally friendly products. They can highlight the product's sustainable aspects and appeal to eco-conscious consumers.

Content Creation Ideas

To engage the audience and promote the product, consider the following content ideas:

• Tutorials and How-Tos: Create step-by-step guides on how to incorporate the product into daily beauty routines. This can include video tutorials or Instagram stories.

• Before and After Transformations: Showcase the product's effectiveness through before and after photos or videos, highlighting visible improvements in skin or hair.

• Self-Care Challenges: Launch a social media challenge encouraging followers to share their self-care routines using the product, with a branded hashtag to increase visibility.

• Sustainability Stories: Share behind-the-scenes content about the product's sustainable sourcing and production processes, appealing to eco-conscious consumers.

These strategies can help create engaging content that resonates with the target audience and enhances the product's market presence.