MyInfluencer
Brief

"Need influencer uk comunities for hmoedefense. Slef Protection"

Self-defense and home protection

Research Insight & Analysis

Product Positioning

The product appears to be related to self-defense, specifically targeting the UK market. Given the nature of self-defense products, positioning should emphasize safety, empowerment, and personal security. The brand can be positioned as a reliable and essential tool for individuals looking to protect themselves in various situations. Highlighting the effectiveness, ease of use, and legal compliance of the product will be crucial.

Target Customers

The ideal customer profile for a self-defense product in the UK would include:

  • Young Adults (18-35 years old): Individuals who are more likely to be out late at night or in unfamiliar areas.
  • Women: A significant demographic that often seeks self-defense tools for personal safety.
  • Urban Residents: People living in cities where the perceived risk of crime might be higher.
  • Fitness Enthusiasts: Individuals who are already invested in their physical well-being and might see self-defense as an extension of their fitness regime.

Illustrative examples:

  • A 25-year-old woman living in London who frequently travels alone for work.
  • A 30-year-old man who enjoys late-night jogging in urban parks.
  • A university student who attends evening classes and wants to feel safer on their commute.

Potential Influencer Matches

Fitness Influencers

Fitness influencers can promote the product as part of a holistic approach to personal well-being and safety. They can demonstrate how self-defense tools can complement physical fitness routines.

Lifestyle Bloggers

Lifestyle bloggers who focus on urban living and personal safety can effectively communicate the importance of self-defense products. They can share personal stories or scenarios where the product would be beneficial.

Women's Rights Advocates

Influencers who advocate for women's rights and safety can provide a powerful endorsement. Their followers are likely to be highly engaged and interested in personal security products.

Local UK Influencers

Influencers based in the UK who have a strong local following can help build trust and relevance. They can address specific concerns and legalities related to self-defense in the UK.

Content Creation Ideas

General Ideas

  • Product Demonstrations: Videos showing how to use the self-defense product effectively.
  • Safety Tips: Posts or videos offering general safety tips and how the product fits into those strategies.
  • User Testimonials: Sharing stories from real users who have benefited from the product.

Creative Ideas

  • Scenario-Based Content: Short skits or scenarios demonstrating the product in real-life situations.
  • Collaborative Challenges: Partnering with fitness influencers for self-defense workout challenges.
  • Interactive Q&A Sessions: Live sessions where influencers answer questions about personal safety and demonstrate the product.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning the self-defense product as an essential tool for personal safety in the UK.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Self-defense and home protection
Campaign Objectives
Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection.
Influencer Persona
Influencers who focus on self-defense, personal safety, and related topics. Active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection.
Content Themes
#SelfDefense #HomeDefense #PersonalSafety
#1
Fred Mastro
Fred Mastro
@UCkAgTd8YQRSwPqzScsWs7nw
BE
Welcome to Fred Mastro's Youtube Channel! With over 20 years of experience in private security work and close protection, Fred Mastro has become a defense specialist that has helped him develop and adapt techniques for the everyday-citizen. He has trained armed forces and special units across the world in knife techniques and improvised weaponry as well as empty hand combat. --- Bienvenue sur la chaîne de Fred Mastro, expert international en Self-défense, spécialiste du combat au couteau ou toute arme improvisée depuis plus de 20 ans. Fred Mastro est formateur en self-défense civile, police et militaire, ainsi que pour des services de protection rapprochée de chefs d’états.
Followers
744.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
1 year ago
90%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Fred Mastro's expertise in self-defense and combat training aligns well with the campaign's focus on personal safety. His extensive experience and engaging content style would resonate with the target audience. He has the potential to authentically integrate the brand's messaging into his content.
#2
hard2hurt
hard2hurt
@UCNKtHIrVMaDE7hovBvodpDw
US
Subscribe to hard2hurt for a no-bullshit approach to fitness and self defense with Icy Mike. For brand relations, sponsored videos and advertising, contact Chris Wood: cwood@leviathangroupllc.com
Followers
599.0K
Macro Influencer
Engagement Rate
0.7%
Last Post
2 weeks ago
90%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Icy Mike's channel focuses on fitness and self-defense, which aligns well with the campaign's themes of personal safety and self-defense. His no-nonsense approach and engaging content style would resonate with the target audience. He has a significant following, which could amplify the brand's message effectively.
#3
Self Defense with Kevin Goat
Self Defense with Kevin Goat
@UC0w_3FPGyGeNRw9ZPM4S64w
CA
Self Defense with Kevin Goat - Sifu Kevin Goat will teach you real world self defence training and techniques using his 30+ years of martial arts experience.
Followers
694.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
2 weeks ago
88%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Sifu Kevin Goat's channel focuses on real-world self-defense training, making him a strong candidate for promoting self-defense techniques and educational material. His extensive experience in martial arts aligns well with the brand's goals. He has the potential to authentically integrate the brand's messaging into his content.
#4
Master Wong
Master Wong
@UC2NH07Y5tx_PQvqaQGzxKxQ
GB
Journey with Master Wong: from a bullied kid to a martial arts guru. Through dedication and resilience, he transformed pain into power, becoming a beacon of strength for many. With his unique blend of martial arts expertise and coaching prowess, Master Wong empowers countless students to turn adversity into an asset. Dive into transformative training, unlock your potential, and stand tall against life's challenges. 🥋 Train hard. Live clean. Say no to bullying! 🥋 If you're passionate about Wing Chun, Tai Chi, or self-defense and dream of becoming a student, coach, or instructor under Master Wong's guidance, visit our website for more information. 🌐 Master Wong's Website http://www.masterwong.tv/
Followers
2.9M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Master Wong's content is centered around martial arts and self-defense, making him a strong candidate for promoting self-defense techniques and educational material. His established audience and engaging content style align well with the brand's goals. He has the potential to authentically integrate the brand's messaging into his content.
#5
Pretty Loaded
Pretty Loaded
@UCqZ6rEhM0qtjCn3XWyMZ4Sw
US
We develop personal and employee safety training that is proactive and preventative. It's based on situational awareness, body language, criminal tactics, and de-escalation techniques to prevent injury or harm. We are well known for our viral personal safety videos which have been viewed and shared by hundreds of millions of people and large news networks all over the world. We offer easy to follow, step by step online courses, as well as custom corporate training videos, webinars, and live events. Our programs have been used by law enforcement departments, the U.S. Courts system, Langley Air Force Base, Grubhub, Real Estate schools, security services, hospitals, and other large organizations worldwide. Pretty Loaded submitted the National Situational Awareness Day to the National Day Calendar in 2015, and the day is celebrated on September 26th. If you find our content useful, please share and subscribe.✨
Followers
31.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Este canal se centra en la formación en seguridad personal y ha tenido un impacto significativo a través de videos virales, lo que podría resonar bien con la audiencia del Reino Unido. Su enfoque en la prevención y la educación se alinea con los objetivos de la campaña. Sin embargo, su número de seguidores es relativamente bajo, lo que podría limitar su alcance.
#6
Jason Hanson
Jason Hanson
@UCOCsRROSlsrA31YJgCah32A
US
Jason Hanson is a former CIA Officer and the New York Times bestselling author of Spy Secrets That Can Save Your Life. He’s a frequent media guest and has appeared on The Today Show, Fox News, Shark Tank, Rachael Ray, Good Morning America, and many more. His company trains celebrities, high-net worth individuals and everyday Americans in escape and evasion, hand to hand self-defense, evasive driving, firearms, home defense, and more. Jason is based in Cedar City, UT where he has his 320-acre Spy Ranch. For details on his highly popular live events, visit www.TacticalSpySchool.com. For a list of some of Jason’s favorite survival gear, you can visit www.SpyBriefingGear.com By: Jason Hanson 921 S. Main Street #4090 Cedar City, UT 84720 435-572-4432 ** FOR BUSINESS INQUIRIES PLEASE EMAIL JASON'S MANAGEMENT TEAM AT: jasonhanson@sociallyelite.io **
Followers
534.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers in the UK community to promote self-defense and home protection. Ideal influencers should focus on self-defense, personal safety, and related topics. They should be active on Instagram, YouTube, and TikTok. Content should include demonstrations, tips, and educational material on self-defense and home protection."
Este influencer es un exoficial de la CIA que ofrece formación en defensa personal y seguridad, lo que se alinea bien con la promoción de la autodefensa y la protección del hogar. Su experiencia y enfoque educativo podrían atraer a una audiencia interesada en la seguridad personal. Sin embargo, su ubicación en EE. UU. podría ser un obstáculo para la conexión con la comunidad del Reino Unido.