The company is focused on selling residential and commercial plots. In the current market, this can be positioned as an opportunity for investment, development, and personal use. Highlighting the benefits of owning land, such as long-term value appreciation, potential for custom development, and strategic location advantages, can create a strong market fit. Emphasizing the unique selling points like prime locations, competitive pricing, and flexible payment plans can attract potential buyers.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the company can effectively reach and engage its target audience, driving interest and sales for their residential and commercial plots.
Extracted from Campaign Brief & Market Analysis