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Brief

"sex educators in the American south to promote a digital privacy tool kit for women seeking abortion access"

sex educators in the American south to promote a digital privacy tool kit for women seeking abortion access

Research Insight & Analysis

Product Positioning

The product in question is a digital privacy toolkit designed for women seeking abortion access. This toolkit can be positioned as an essential resource for safeguarding personal information and ensuring privacy in a sensitive and potentially vulnerable situation. Given the current socio-political climate, particularly in the American South, this product can be marketed as a crucial tool for women who need to navigate their reproductive health options discreetly and securely.

Target Customers

The ideal customer profile for this product includes:

  • Women of reproductive age (18-45) living in the American South.
  • Individuals who are concerned about their digital privacy and security, especially in relation to reproductive health.
  • Women who are seeking or may seek abortion services and need to protect their personal information from potential surveillance or data breaches.

Illustrative examples:

  1. A 25-year-old woman in Texas who is exploring her options for an unplanned pregnancy and wants to ensure her online searches and communications remain private.
  2. A 35-year-old woman in Georgia who is an advocate for reproductive rights and wants to use the toolkit to educate others about digital privacy.
  3. A 22-year-old college student in Alabama who is concerned about the implications of recent legislative changes on her reproductive health choices and seeks to protect her digital footprint.

Potential Influencer Matches

Sex Educators

Sex educators who are active in the American South and have a following that trusts their advice on reproductive health and rights. These influencers can provide credible and relatable endorsements for the digital privacy toolkit.

Reproductive Rights Advocates

Influencers who are vocal about reproductive rights and have a strong presence in the community. They can highlight the importance of digital privacy in the context of accessing abortion services.

Tech-Savvy Women

Female tech influencers who focus on digital security and privacy. They can provide technical insights and practical advice on how to use the toolkit effectively.

Health and Wellness Bloggers

Bloggers who cover women's health and wellness topics. They can integrate the toolkit into broader discussions about reproductive health and personal safety.

Content Creation Ideas

Educational Videos

Create short, informative videos explaining the importance of digital privacy for women seeking abortion access. These can be shared on platforms like Instagram, TikTok, and YouTube.

Personal Stories

Encourage influencers to share personal stories or hypothetical scenarios where the digital privacy toolkit could be beneficial. This can create an emotional connection with the audience.

How-To Guides

Develop step-by-step guides on how to use the toolkit, which can be shared as blog posts, Instagram carousels, or Pinterest pins.

Live Q&A Sessions

Host live Q&A sessions with sex educators and tech experts to answer questions about digital privacy and reproductive health. This can be done on Instagram Live, Facebook Live, or YouTube Live.

Infographics

Design visually appealing infographics that highlight key statistics and tips about digital privacy for women seeking abortion access. These can be shared on social media and blogs.

By leveraging these content ideas and collaborating with the right influencers, the digital privacy toolkit can effectively reach and resonate with the target audience, providing them with the necessary tools to protect their personal information.

Curated Influencer List
#1
idstrong
idstrong
@idstrong
US
https://www.idstrong.com/
Followers
36.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
This influencer focuses on digital security and privacy, which aligns with part of the brand's campaign. However, there is no indication that they focus on sex education or abortion access.
#2
Venicia Solomons ✨
Venicia Solomons ✨
@cyber.queen_
Denmark
🌸Your Cybersecurity Bestie! ☁️Microsoft MVP - Security, Azure Girly! 🔐Cloud Security Architect, CISSP 🔗Join my Community👇🏽
Followers
76.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

35%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
This influencer focuses on cybersecurity and cloud security, which aligns with part of the brand's campaign. However, there is no indication that they focus on sex education or abortion access.
#3
Professor Casey Fiesler
Professor Casey Fiesler
@professorcasey
US
Information Science prof. PhD/JD. Tech, ethics, law, internet, academia.
Followers
115.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

30%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
While this influencer is knowledgeable about tech, ethics, and law, they do not appear to focus on sex education or abortion access, which are crucial for this campaign.
#4
Elise Addlem
Elise Addlem
@UC0FTfhyU6qMDf1DNP7ZjQzA
Philosophy, feminism and critical thinking for parents and kids.
Followers
398
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

25%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
This influencer focuses on philosophy, feminism, and critical thinking, which could align with the brand's values. However, the low subscriber count and lack of focus on sex education and abortion access make it a poor fit.
#5
Otto Arocha Jr
Otto Arocha Jr
@theottochannel
AU
I help people make money online with the power of self awareness, content & A.I.
Followers
22.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
This influencer focuses on making money online and self-awareness, which does not align with the brand's focus on sex education and abortion access.
#6
World Economic Forum
World Economic Forum
@UCw-kH-Od73XDAt7qtH9uBYA
CH
The World Economic Forum is the international organization committed to improving the state of the world through public-private cooperation in the spirit of global citizenship. It engages with business, political, academic and other leaders of society to shape global, regional and industry agendas. Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is independent, impartial and not tied to any interests. It cooperates closely with all leading international organizations. Best known for its Annual Meeting in Davos, Switzerland, the World Economic Forum, also publishes benchmark global reports on Competitiveness, Gender, and Risk.
Followers
929.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for sex educators in the American South to promote a digital privacy toolkit for women seeking abortion access. Ideal influencers should be knowledgeable about digital privacy and abortion access. Content should focus on educating women about digital privacy and how to use the toolkit."
This influencer focuses on investment and business, which does not align with the brand's focus on sex education and abortion access.