Influencers based in Spain with a focus on beauty, hair care, and lifestyle content. They should have a strong following and engagement on platforms like Instagram, TikTok, and YouTube.

Product Positioning

The product in question is a shampoo brand targeting the Spanish market. To position this brand effectively, consider the following angles:

• Natural Ingredients: Emphasize the use of natural or organic ingredients, which is a growing trend in the beauty and personal care market.
• Hair Care Solutions: Highlight specific benefits such as anti-dandruff, moisturizing, volumizing, or color protection to cater to different hair care needs.
• Sustainability: If applicable, promote eco-friendly packaging and sustainable sourcing practices to appeal to environmentally conscious consumers.

Target Customers

Based on the positioning, the ideal customer profile for the shampoo brand in Spain could include:

• Young Adults (18-35 years): Individuals who are active on social media and are influenced by trends and peer recommendations.
• Health-Conscious Consumers: People who prefer products with natural ingredients and are concerned about the health and appearance of their hair.
• Eco-Conscious Shoppers: Consumers who prioritize sustainability and eco-friendly products.

Illustrative examples:

• Maria, 28: A young professional living in Madrid who follows beauty influencers on Instagram and is always looking for the latest hair care products.
• Carlos, 22: A university student in Barcelona who prefers natural and organic products and is active on TikTok.
• Laura, 35: A mother of two in Valencia who is concerned about the environmental impact of the products she uses and follows eco-friendly lifestyle blogs.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Influencers: These influencers specialize in beauty and hair care products and can provide detailed reviews and tutorials. They are ideal for demonstrating the benefits of the shampoo.
• Lifestyle Influencers: Influencers who focus on a holistic lifestyle, including health, wellness, and sustainability. They can highlight the natural and eco-friendly aspects of the shampoo.
• Micro-Influencers: Influencers with a smaller but highly engaged following. They can create authentic and relatable content that resonates with their audience.

Content Creation Ideas

To promote the shampoo brand, consider the following content topics and ideas:

• Hair Care Routines: Influencers can share their daily or weekly hair care routines, featuring the shampoo as a key product.
• Before and After Transformations: Showcasing the results of using the shampoo over a period of time to highlight its effectiveness.
• Ingredient Spotlights: Posts or videos focusing on the natural ingredients used in the shampoo and their benefits.
• Sustainability Challenges: Encouraging followers to participate in eco-friendly challenges, such as reducing plastic waste, and featuring the shampoo as a sustainable choice.
• User-Generated Content: Encouraging customers to share their own experiences and results using the shampoo, creating a sense of community and authenticity.

By leveraging these strategies, the shampoo brand can effectively reach and engage its target audience in Spain.