Influencers based in Spain with a focus on beauty, hair care, and lifestyle content. They should have a strong following and engagement on platforms like Instagram, TikTok, and YouTube.

The product in question is a shampoo brand targeting the Spanish market. To position this brand effectively, consider the following angles:

• Natural Ingredients: Emphasize the use of natural or organic ingredients, which is a growing trend in the beauty and personal care market.
• Hair Care Solutions: Highlight specific benefits such as anti-dandruff, moisturizing, volumizing, or color protection to cater to different hair care needs.
• Sustainability: If applicable, promote eco-friendly packaging and sustainable sourcing practices to appeal to environmentally conscious consumers.

Based on the positioning, the ideal customer profile for the shampoo brand in Spain could include:

• Young Adults (18-35 years): Individuals who are active on social media and are influenced by trends and peer recommendations.
• Health-Conscious Consumers: People who prefer products with natural ingredients and are concerned about the health and appearance of their hair.
• Eco-Conscious Shoppers: Consumers who prioritize sustainability and eco-friendly products.

Illustrative examples:

• Maria, 28: A young professional living in Madrid who follows beauty influencers on Instagram and is always looking for the latest hair care products.
• Carlos, 22: A university student in Barcelona who prefers natural and organic products and is active on TikTok.
• Laura, 35: A mother of two in Valencia who is concerned about the environmental impact of the products she uses and follows eco-friendly lifestyle blogs.

To promote the shampoo brand, consider the following content topics and ideas:

• Hair Care Routines: Influencers can share their daily or weekly hair care routines, featuring the shampoo as a key product.
• Before and After Transformations: Showcasing the results of using the shampoo over a period of time to highlight its effectiveness.
• Ingredient Spotlights: Posts or videos focusing on the natural ingredients used in the shampoo and their benefits.
• Sustainability Challenges: Encouraging followers to participate in eco-friendly challenges, such as reducing plastic waste, and featuring the shampoo as a sustainable choice.
• User-Generated Content: Encouraging customers to share their own experiences and results using the shampoo, creating a sense of community and authenticity.

By leveraging these strategies, the shampoo brand can effectively reach and engage its target audience in Spain.