Beauty, hair care, and lifestyle influencers aged 18-45, active on Instagram, TikTok, and YouTube.

Product Positioning

The product in question is shampoo sachets. Shampoo sachets are typically positioned as affordable, convenient, and travel-friendly hair care solutions. They are often targeted at budget-conscious consumers or those who prefer single-use products for hygiene reasons. In the existing market, shampoo sachets can be positioned as a cost-effective alternative to full-sized shampoo bottles, appealing to consumers who want to try different brands without committing to a larger purchase.

Target Customers

Based on the positioning of shampoo sachets, the ideal customer profile includes:

• Budget-Conscious Consumers: Individuals looking for affordable hair care solutions.
• Travelers: People who need convenient, portable hair care products for trips.
• Students and Young Adults: Those who may have limited budgets and prefer single-use products.
• Experimenters: Consumers who like to try different products without committing to a full-sized bottle.

Illustrative examples:

• A college student living in a dormitory who prefers single-use sachets for convenience.
• A frequent traveler who needs compact and easy-to-carry hair care products.
• A budget-conscious shopper who wants to save money on hair care.

Potential Influencer Matches

To effectively promote shampoo sachets, consider collaborating with the following types of influencers:

• Beauty and Hair Care Influencers: These influencers can demonstrate the effectiveness of the shampoo sachets through tutorials and reviews, reaching an audience interested in hair care.
• Travel Bloggers/Vloggers: They can highlight the convenience of shampoo sachets for travel, appealing to their followers who are frequent travelers.
• Budget Lifestyle Influencers: These influencers can emphasize the cost-effectiveness of shampoo sachets, attracting budget-conscious consumers.
• Student Influencers: They can showcase the practicality of shampoo sachets for students living in dorms or shared accommodations.

Content Creation Ideas

Here are some content topics and ideas that align with the brand and have the potential to go viral:

• Tutorials and How-Tos: Influencers can create step-by-step tutorials on how to use the shampoo sachets, highlighting their benefits and effectiveness.
• Travel Essentials: Travel influencers can include shampoo sachets in their travel essentials videos or blog posts, demonstrating their convenience and portability.
• Budget-Friendly Hair Care Routines: Budget lifestyle influencers can create content around affordable hair care routines, featuring shampoo sachets as a key product.
• Product Reviews and Comparisons: Influencers can review the shampoo sachets and compare them to other hair care products, providing honest feedback to their audience.
• Giveaways and Challenges: Organize giveaways or challenges where followers can win shampoo sachets, encouraging engagement and participation.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign for shampoo sachets can effectively reach and resonate with the target audience.