Lifestyle influencers, aged 18-35, male/female, urban location, engaged in shisha and nightlife culture.

Product Positioning

The shisha market is characterized by a blend of traditional and modern influences, appealing to a diverse demographic. To effectively position a shisha brand, it is essential to highlight unique selling propositions such as premium quality tobacco, innovative flavors, and a luxurious smoking experience. Emphasizing the social aspect of shisha smoking can also resonate well, as it is often associated with gatherings and celebrations. Fresh angles could include promoting shisha as a lifestyle choice, integrating it with cultural experiences, or focusing on health-conscious alternatives like herbal shisha.

Target Customers

The ideal customer profile for a shisha brand includes:

• Young Adults (18-30 years): This demographic often seeks social experiences and enjoys nightlife. They are likely to be active on social media and influenced by trends.

• Cultural Enthusiasts: Individuals who appreciate Middle Eastern culture and traditions, often seeking authentic experiences related to shisha.

• Health-Conscious Smokers: Consumers looking for alternatives to traditional tobacco, such as herbal or nicotine-free options.

• Event Planners: Professionals organizing social events, parties, or gatherings where shisha can be a featured attraction.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers can showcase shisha as part of a luxurious lifestyle, appealing to young adults who value aesthetics and experiences.

• Cultural Influencers: Individuals who focus on Middle Eastern culture can authentically promote shisha, connecting with enthusiasts who appreciate its heritage.

• Health and Wellness Influencers: Collaborating with influencers who advocate for healthier lifestyle choices can help promote herbal or nicotine-free shisha options to health-conscious consumers.

• Event and Party Influencers: Influencers who specialize in event planning can demonstrate how shisha can enhance social gatherings, appealing to both young adults and event planners.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Flavor Pairing Guides: Create content that suggests food and drink pairings with different shisha flavors, enhancing the overall experience.

• Shisha Preparation Tutorials: Share videos or blog posts on how to prepare and enjoy shisha, including tips for beginners.

• Cultural Stories: Highlight the history and cultural significance of shisha in various regions, creating a narrative that resonates with cultural enthusiasts.

• User-Generated Content Campaigns: Encourage customers to share their shisha experiences on social media, using a specific hashtag to build community and engagement.

• Themed Events: Organize and promote themed shisha nights or events, showcasing different flavors and experiences, and inviting influencers to participate and share.

These strategies can help position the shisha brand effectively in the market, attract the right audience, and create engaging content that resonates with potential customers.