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Brief

"Looking for influencers to promote my products from Shopify I’m selling furnitures "

Looking for influencers to promote my products from Shopify I’m selling furnitures

Research Insight & Analysis

Product Positioning

You are selling furniture through Shopify, which places your products in the e-commerce home goods and interior design market. To position your brand effectively, consider emphasizing unique selling points such as quality craftsmanship, innovative design, sustainability, or affordability. Highlighting these features can help differentiate your products from competitors.

Target Customers

Based on the positioning, your ideal customer profile might include:

  • Young Professionals: Individuals aged 25-35 who are setting up their first homes or apartments and are looking for stylish, modern furniture.
  • Families: Parents looking for durable and functional furniture that can withstand the wear and tear of family life.
  • Interior Design Enthusiasts: People who are passionate about home decor and are always on the lookout for unique pieces to enhance their living spaces.
  • Eco-conscious Consumers: Customers who prioritize sustainability and are interested in furniture made from eco-friendly materials.

Potential Influencer Matches

To reach these target customers, consider collaborating with the following types of influencers:

  • Home Decor Bloggers/Vloggers: Influencers who specialize in interior design and home improvement. They can showcase your furniture in styled home settings, providing inspiration to their followers.
  • Lifestyle Influencers: These influencers cover a broad range of topics, including home decor, and can introduce your products to a wider audience.
  • DIY and Craft Influencers: Creators who focus on home projects and DIY can demonstrate how your furniture can be customized or integrated into various home improvement projects.
  • Sustainability Advocates: Influencers who promote eco-friendly living can highlight the sustainable aspects of your furniture, appealing to environmentally conscious consumers.

Content Creation Ideas

Here are some content ideas that align with your brand and have the potential to go viral:

  • Room Makeover Series: Collaborate with influencers to create a series of videos or blog posts where they transform a room using your furniture. This can include before-and-after shots, styling tips, and personal anecdotes.
  • Furniture Hacks and DIY Projects: Partner with DIY influencers to create content around customizing or upcycling your furniture. This can attract viewers interested in creative and budget-friendly home decor solutions.
  • Sustainable Living Features: Work with sustainability advocates to produce content that highlights the eco-friendly aspects of your furniture, such as the materials used or the manufacturing process.
  • Interactive Home Tours: Have influencers give virtual tours of their homes, showcasing how they have incorporated your furniture into their living spaces. This can provide real-life context and inspire potential customers.
  • Seasonal Decor Ideas: Create content around seasonal themes, such as holiday decor or summer patio setups, using your furniture. This can keep your brand relevant throughout the year.

By leveraging these strategies, you can effectively promote your furniture products and reach a diverse audience through influencer marketing.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Shopify furniture products promotion
Campaign Objectives
Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences.
Influencer Persona
Home decor enthusiasts, interior designers, lifestyle bloggers
Content Themes
#HomeDecor #InteriorDesign #FurnitureStyle
#1
Lone Fox
Lone Fox
@UCtwzsvzRCfPddq2gPlgKW1w
US
Your daily dose of Drew ✨ ✉️ lonefox@rangemp.com
Followers
1.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer has a large following and focuses on lifestyle content, which includes home decor. The high subscriber count and content style make this influencer a strong fit for promoting the brand's furniture products.
#2
LifeStyle Designs
LifeStyle Designs
@UCeGa-vSdaxefW7sWtkV_K6A
IN
Hi, I make DIY videos in my spare time. Hope you like Beautiful Creations of LifeStyle Designs.. If you Like The Videos tthen Click The LIKE And SUBSCRIBE my YouTube Channel.. Thanks For VIsit....
Followers
799.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer creates DIY and lifestyle design videos, which aligns well with the brand's target audience and content ideas. The high subscriber count indicates a strong reach, making this influencer a good fit for promoting the furniture products.
#3
Deep's CRAFT
Deep's CRAFT
@UCklqS8A08DwokiTE74EkQmw
IN
Hello guys, I am Deep Jyoti welcome to my channel. My channel is about easy and beautiful craft. Here you will find easy and beautiful colour paper craft , DIY craft making ideas , school projects craft, home decoration and much more. I hope this channel will give you easy and unique ideas and inspire you for many creative activities. THANK YOU
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer focuses on DIY crafts and home decoration, which aligns well with the brand's target audience and content ideas. The high subscriber count indicates a strong reach, making this influencer a good fit for promoting the furniture products.
#4
House of Kalakriti
House of Kalakriti
@UCwFmjwiH7bTJRJOTJUVfYSQ
IN
AMAZON Certified Live Influencer For Home Decor & Organization. I love to create warmth & cozy ambience with latest and trendy decorating ideas , Styling the Spaces 🫶🏻🫶🏻🫶🏻🫶🏻 Every Monday & Thursday Haul Videos will be published related To Latest and Trendy Home Decor Items -Kitchen items .Don't Miss out my amazing content on YouTube Shorts ❤️Buying Links Mentioned On My YouTube Home Page My Name is Shruti Bhatnagar residing in Hyderabad.....24*7 Content Creator ❤️❤️❤️ For YouTube & Instagram. Follow me ✅😊❤️ ✨Email Id : houseofkalakriti@gmail.com 🔔Instagram account: https://www.instagram.com/shruti.bhatnagar.14?igsh=MThqZDR6c2F3em5kMg%3D%3D&utm_source=qr
Followers
148.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer focuses on home decor and organization, which aligns well with the brand's target audience and content ideas. The subscriber count is decent, making this influencer a good fit for promoting the furniture products.
#5
Fia Garcia DIY
Fia Garcia DIY
@UC-8LGWGgY6ianD9fQryBQOA
US
Hi everybody, welcome to my YouTube Channel! My name is Ana Sofia Garcia, but my family calls me Fia. I am a Registered Nurse and military spouse living in the Washington D.C. area. I love all things DIY, home decor, organizing, decluttering, and deep cleaning in the hopes of motivating others to do the same in their own spaces. Please subscribe to my channel if you enjoy ALL these things as well because you deserve them, too. Happy homemaking!
Followers
208.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer focuses on DIY, home decor, and organizing, which aligns well with the brand's target audience and content ideas. The subscriber count is decent, making this influencer a good fit for promoting the furniture products.
#6
Rashi Shrivastava
Rashi Shrivastava
@UCJBTXu6qwB_PlXG3msnFIHQ
IN
Welcome you guys! I create lifestyle content and manage a 9 to 5 as a full time ‘Software Engineer’. Subscribe if you are in to makeup, beauty, affordable hauls and much more! 💗
Followers
239.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers to promote my Shopify furniture products. Please provide details on the target audience, types of influencers, and content preferences."
This influencer creates lifestyle content, including home decor, which aligns well with the brand's target audience. The subscriber count is decent, making this influencer a good fit for promoting the furniture products.