Influencers with over 50k followers on Instagram and TikTok, strong engagement rate, residing in specified regions, with quality recipe content and an active feed.

Product Positioning

The brand is focusing on promoting specific SKUs: Cream of Mushroom, Cheddar Cheese, and Cream of Chicken. These products are versatile ingredients commonly used in side dish recipes. The brand can position these products as essential pantry staples for creating delicious and easy side dishes that complement any meal. Emphasizing their versatility, convenience, and ability to enhance the flavor of various dishes can help in appealing to a broad audience.

Target Customers

The ideal customer profile includes:

• Home Cooks: Individuals who enjoy cooking at home and are always looking for easy recipes to- Busy Families: Families who need quick and convenient meal solutions that do not compromise on taste.
• Health-Conscious Consumers: People who are mindful of the ingredients they use and prefer cooking at home to control what goes into their meals.
• Food Enthusiasts: Individuals who follow food trends and enjoy experimenting with different recipes and ingredients.

Illustrative examples:

• A working parent looking for quick side dish recipes to prepare after a long day.
• A food blogger who shares easy and delicious recipes with their followers.
• A college student who enjoys cooking and is looking for budget-friendly meal ideas.

Potential Influencer Matches

Micro-Influencers (50k-100k followers)

Micro-influencers often have a highly engaged audience and can create a sense of authenticity. They are ideal for promoting the brand's products as they can provide relatable and genuine content.

Food Bloggers and Recipe Creators

Influencers who specialize in food and recipe content are perfect for showcasing the versatility of the brand's products. They can create engaging and mouth-watering recipes that highlight the SKUs.

Regional Influencers

Influencers based in the specified regions (Houston, Denver, Cincinnati, Atlanta, Phoenix for Kroger; SoCal, NorCal, Seattle, Mid-Atlantic, Jewel for Albertsons) can help in targeting the local audience effectively.

Lifestyle Influencers

Influencers who focus on lifestyle content, including cooking, home, and family, can integrate the brand's products into their everyday life content, making it more relatable to their followers.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step video tutorials or blog posts on how to create delicious side dishes using the brand's products.
• Ingredient Spotlights: Highlighting the versatility and benefits of using Cream of Mushroom, Cheddar Cheese, and Cream of Chicken in various recipes.
• Seasonal Recipes: Creating recipes that align with seasonal ingredients and holidays, making the content timely and relevant.

Creative Ideas

• Recipe Challenges: Hosting a challenge where followers create their own side dish recipes using the brand's products and share them on social media.
• Behind-the-Scenes: Sharing behind-the-scenes content of influencers cooking with the products, including tips and tricks for using them.
• Collaborative Content: Partnering with multiple influencers to create a series of recipes that can be shared across different platforms, increasing reach and engagement.
• Interactive Content: Hosting live cooking sessions or Q&A sessions where influencers can interact with their followers while showcasing the brand's products.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for its products.