Food bloggers or lifestyle influencers based in Singapore with 5,000 followers and 10,000 average video views. They should create engaging content about dining experiences.

Product Positioning

The product in question is a restaurant located in Singapore. To position this restaurant effectively in the market, it is essential to highlight unique selling points such as cuisine type, ambiance, special dishes, or any unique dining experiences offered. Emphasizing local flavors, fusion dishes, or a unique dining concept can help differentiate the restaurant from competitors.

Target Customers

The ideal customer profile for this restaurant would likely include:

• Local Food Enthusiasts: Individuals who enjoy exploring new dining experiences and cuisines.
• Tourists: Visitors looking to experience local Singaporean cuisine or unique dining experiences.
• Young Professionals: People who dine out frequently and are active on social media.
• Families: Groups looking for a comfortable and enjoyable dining experience.

Illustrative examples:

• A young professional in their late 20s who enjoys dining out and sharing their experiences on social media.
• A family of four looking for a weekend dining spot that offers a variety of dishes to cater to different tastes.
• A tourist couple seeking to explore local Singaporean cuisine during their visit.

Potential Influencer Matches

Given the requirements of influencers living in Singapore with 5,000 followers and 10,000 average video views, the following types of influencers would be suitable:

• Food Bloggers/Vloggers: Influencers who specialize in reviewing restaurants and food. They can create engaging content showcasing the restaurant's dishes and ambiance.
• Lifestyle Influencers: Those who cover a broad range of topics including dining, travel, and experiences. They can attract a diverse audience interested in lifestyle and dining.
• Local Celebrities or Micro-Influencers: Individuals with a strong local following who can drive foot traffic to the restaurant through their recommendations.

Content Creation Ideas

To maximize the impact of the influencer campaign, consider the following content ideas:

• Food Reviews and Tastings: Influencers can create videos or posts reviewing the restaurant's signature dishes, highlighting the flavors, presentation, and overall dining experience.
• Behind-the-Scenes: Showcasing the kitchen, chef interviews, and the preparation of popular dishes can provide an insider look that intrigues viewers.
• Dining Experience: Influencers can document their entire dining experience, from entering the restaurant to the final dessert, giving potential customers a comprehensive view of what to expect.
• Special Events or Promotions: If the restaurant is hosting any special events, promotions, or themed nights, influencers can create content around these to attract more visitors.
• User-Generated Content: Encourage influencers to engage their followers by asking them to share their own dining experiences at the restaurant using a specific hashtag.

By leveraging these content ideas, the restaurant can create a buzz and attract a wider audience through the influencers' reach and engagement.