MyInfluencer
Sign Up For FREE
Brief

"skin care influencers in new zealand on ig or tiktok"

skin care influencers in new zealand on ig or tiktok

Research Insight & Analysis

Product Positioning

The query is focused on finding skincare influencers in New Zealand on Instagram or TikTok. Skincare products are typically positioned based on their unique benefits, such as anti-aging, hydration, acne treatment, or natural ingredients. In the New Zealand market, there is a growing trend towards natural and sustainable skincare products. Positioning the brand as eco-friendly, cruelty-free, and effective for various skin types can resonate well with the audience.

Target Customers

The ideal customer profile for skincare products in New Zealand would likely include:

  • Young Adults (18-30 years old): This group is highly active on social media platforms like Instagram and TikTok. They are often looking for skincare solutions for acne, hydration, and general skin maintenance.
  • Middle-Aged Adults (30-50 years old): This demographic is interested in anti-aging products, wrinkle reduction, and maintaining skin elasticity.
  • Eco-Conscious Consumers: Individuals who prioritize sustainable and cruelty-free products. They are likely to be interested in brands that emphasize natural ingredients and environmentally friendly practices.

Potential Influencer Matches

Instagram Influencers

  1. Beauty Enthusiasts: Influencers who focus on beauty and skincare routines, product reviews, and tutorials. They can provide in-depth reviews and demonstrate the product's effectiveness.
  2. Lifestyle Bloggers: Influencers who incorporate skincare into their broader lifestyle content, including wellness, fitness, and daily routines. They can help position the product as part of a holistic lifestyle.
  3. Eco-Friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can highlight the brand's commitment to sustainability and natural ingredients.

TikTok Influencers

  1. Skincare Experts: Dermatologists or skincare specialists who provide tips, product recommendations, and skincare routines. Their professional advice can add credibility to the product.
  2. Content Creators: Influencers who create engaging and entertaining content, such as skincare challenges, before-and-after transformations, and product unboxings. Their content is likely to go viral and reach a broad audience.
  3. Micro-Influencers: Smaller influencers with highly engaged followers. They can create authentic and relatable content, fostering trust and loyalty among their audience.

Content Creation Ideas

Instagram

  1. Product Tutorials: Step-by-step guides on how to use the product, showcasing its benefits and results.
  2. Before-and-After Posts: Visual transformations to demonstrate the product's effectiveness.
  3. User-Generated Content: Encourage customers to share their experiences and tag the brand, creating a community around the product.

TikTok

  1. Skincare Routines: Short, engaging videos showing daily or nightly skincare routines featuring the product.
  2. Challenges: Create a branded hashtag challenge encouraging users to share their skincare transformations or tips.
  3. Educational Content: Quick tips and facts about skincare, the importance of certain ingredients, and how to address common skin concerns.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that resonates with potential customers.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
skin care influencers in New Zealand
Campaign Objectives
Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products.
Influencer Persona
Skin care influencers based in New Zealand, active on Instagram or TikTok, with a strong following and engagement in the skin care niche.
Content Themes
#NewZealandSkinCare #SkinCareRoutineNZ #NZBeauty
#1
Brittany Rose
Brittany Rose
@britttanyrose
US
God First Owner of @anaturalerose Business Inq: brose@thesociablesociety.com
Followers
1.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This TikTok influencer has a massive following and focuses on skincare, making them an excellent fit for the brand's campaign.
#2
Alex Pavlova πŸ’›
Alex Pavlova πŸ’›
@beautyforeverybody
GB
Your beauty bestie πŸ’› Will have my first brand collaboration in 2027 πŸ˜‰
Followers
81.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This TikTok influencer has a significant following and focuses on New Zealand skincare, making them a good fit for the brand's campaign.
#3
Apo.Ge
Apo.Ge
@apo.ge.life
US
Mānuka 🍯 Skincare U.S. Shipping Only (rn) πŸ‘‡πŸ»"tiktokfam" FOR 15% offπŸ‘‡πŸ»
Followers
41.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This TikTok influencer has a strong following and focuses on natural skincare, which aligns well with the brand's values and content ideas.
#4
BrownGirlCertified | NZ Beauty
BrownGirlCertified | NZ Beauty
@browngirlcertified
NZ
πŸ’πŸ½β€β™€οΈYour brown skin makeup & skincare guide πŸ“§ varsha@nosadcowboys.com
Followers
22.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is focused on skincare and has a strong presence in the New Zealand skincare niche on TikTok. Their content style aligns well with the brand's desired style.
#5
elbee
elbee
@frivolousfashion
NZ
πŸ”₯ no more boring fits πŸ₯ New Zealand πŸ“§ frivolousfashion@icloud.com
Followers
24.5K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer has a moderate following and focuses on skincare, particularly acne treatment, which aligns well with the brand's products and content ideas.
#6
Christopher Luxon
Christopher Luxon
@christopherluxonmp
US
Prime Minister of New Zealand πŸ‡³πŸ‡Ώ Authorised by J de Joux, 41 Pipitea St, Wgtn
Followers
65.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for skin care influencers based in New Zealand who are active on Instagram or TikTok. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
While this influencer has a significant following and focuses on skincare, their content also includes unrelated topics like economy and law, which may dilute the brand's message.