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Brief

"finding beauty influencers who are especially into skincare and clean beauty. And they should live USA"

finding beauty influencers who are especially into skincare and clean beauty. And they should live USA

Research Insight & Analysis

Product Positioning

The user's query focuses on finding beauty influencers who are particularly interested in skincare and clean beauty. This indicates that the product or service being promoted is likely related to skincare products that emphasize clean, natural, or organic ingredients. In the existing market, clean beauty is a growing trend, with consumers increasingly seeking products that are free from harmful chemicals and are environmentally friendly. Positioning the brand as a leader in clean beauty with a strong commitment to natural ingredients and sustainability can resonate well with the target audience.

Target Customers

The ideal customer profile for this product would include:

  • Age Group: Primarily women aged 18-35, as this demographic is highly engaged with beauty and skincare trends.
  • Lifestyle: Health-conscious individuals who prioritize wellness and sustainability in their purchasing decisions.
  • Values: Consumers who value transparency, ethical sourcing, and eco-friendly practices.
  • Behavior: Active on social media platforms, particularly Instagram and YouTube, where they follow beauty influencers for tips and product recommendations.

Illustrative examples of target customers:

  • A 25-year-old woman who follows a vegan lifestyle and prefers products that align with her ethical values.
  • A 30-year-old professional who is concerned about the long-term effects of chemicals on her skin and seeks out clean beauty alternatives.
  • A 22-year-old college student who is passionate about skincare and frequently watches beauty tutorials on YouTube.

Potential Influencer Matches

Types of Influencers

  1. Skincare Enthusiasts: Influencers who focus primarily on skincare routines, product reviews, and skincare tips. They often have a deep understanding of ingredients and can effectively communicate the benefits of clean beauty products.

  2. Clean Beauty Advocates: Influencers who are dedicated to promoting clean, natural, and organic beauty products. They often share content about the importance of using non-toxic products and can attract an audience that is specifically interested in clean beauty.

  3. Lifestyle Influencers: Influencers who incorporate beauty and skincare into their broader lifestyle content. They can reach a wider audience and introduce clean beauty products as part of a holistic approach to health and wellness.

Enriching User's Requirements

  • Location: Influencers should be based in the USA to ensure relevance and accessibility for the target audience.
  • Engagement: Look for influencers with high engagement rates, as this indicates a strong connection with their audience.
  • Authenticity: Prioritize influencers who are genuinely passionate about clean beauty and have a history of promoting similar products.

Content Creation Ideas

General Ideas

  1. Product Reviews: Detailed reviews of the skincare products, highlighting their clean ingredients and benefits.
  2. Skincare Routines: Step-by-step skincare routines featuring the products, demonstrating how they fit into a daily regimen.
  3. Before and After: Transformation posts showing the results of using the products over a period of time.

Creative Ideas

  1. Ingredient Deep Dives: Educational content that explains the benefits of specific clean ingredients used in the products.
  2. Sustainability Challenges: Challenges that encourage followers to switch to clean beauty products and share their experiences.
  3. Collaborative Giveaways: Partner with influencers for giveaways that promote the products and increase brand visibility.

By leveraging these strategies, the brand can effectively reach its target audience and position itself as a leader in the clean beauty market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Skincare and clean beauty influencers in USA
Campaign Objectives
Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics.
Influencer Persona
Beauty influencers who focus on skincare and clean beauty, based in the USA. They should have a strong presence on social media platforms like Instagram, TikTok, or YouTube.
Content Themes
#CleanBeauty #SkincareRoutine #NaturalSkincare
#1
Abbey Yung
Abbey Yung
@UCGCJF-m6ewM0TNJRwwsvi8w
US
Instagram: @abbeyyung Tik Tok: @abbeyyung Business Inquiries Only: abigailyung@gmail.com
Followers
554.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
This influencer has a large following and focuses on beauty and skincare, making them a strong candidate. They are based in the USA, which aligns with the brand's requirements.
#2
Jones Road Beauty
Jones Road Beauty
@UCg3exepiqtCzdkAFY9LYQcw
US
Jones Road was founded by makeup artist Bobbi Brown on the philosophy that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled. A Clean Slate No phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA. (Among many others.) We follow guidelines even more stringent than those of the E.U. to eliminate over 2,700 potentially harmful ingredients from our formulas. Because clean beauty is a no-brainer.
Followers
28.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
The influencer's content is highly aligned with clean beauty and skincare, and they are based in the USA. Their focus on high-quality, non-toxic products matches the brand's values.
#3
Abby Bliss White
Abby Bliss White
@UCbhsiSTN5Y0fwb_LNUg2AjQ
US
Hi everyone! I'm passionate about making women feel good about themselves on the outside and on the inside! I'm a beauty junkie, detox specialist, Health and Hormonal Balance Coach, yogi, personal trainer, and all-around food geek! I wear many hats and understand how chaotic life can be! On my channel you'll find relatable beauty advice, high end and luxury beauty reviews, along with loads of other fun content. I upload new videos each week so be sure to SUBSCRIBE and hit the notification bell so you don't miss anything! You can also find me on my socials listed below!
Followers
28.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
This influencer creates content around beauty and skincare and is based in the USA, making them a good fit for the brand. However, their follower count is relatively low.
#4
Alexa Chan
Alexa Chan
@UCZnd-SekLWZw8MBftd7IRqQ
US
Hi lovelies and welcome to my channel! I make real videos for real women, sharing my love of beauty, both inside and out! Thank you for visiting my channel and don't forget to SUBSCRIBE so you don't miss out!
Followers
27.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
This influencer creates content around beauty and skincare and is based in the USA, making them a good fit for the brand. However, their follower count is relatively low.
#5
theglambelle
theglambelle
@branditheglambelle
US
♡ Jesus, Curls, & Beauty 💌 dom@shinetalentgroup.com
Followers
329.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
This influencer focuses on clean beauty and skincare, which aligns well with the brand's requirements. However, the location is not specified, which is a critical factor for this campaign.
#6
Soft Glam Makeup..🫧
Soft Glam Makeup..🫧
@kadejajewell
US
How to do Soft Glam Makeup..🫧 📬Kadejajewell.info@gmail.com
Followers
168.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for beauty influencers in the USA who specialize in skincare and clean beauty. Ideal influencers should create content focused on skincare routines, clean beauty products, and related topics."
This influencer focuses on clean beauty and skincare, which aligns well with the brand's requirements. However, the location is not specified, which is a critical factor for this campaign.