The query indicates a focus on skincare products. In the existing market, skincare products can be positioned based on various factors such as natural ingredients, dermatologically tested formulas, anti-aging properties, or solutions for specific skin concerns like acne, dryness, or sensitivity. For a new product, positioning it as a solution to a common skincare problem with unique ingredients or innovative technology can create a strong market fit. Emphasizing local relevance, such as being tailored for the climate and pollution levels in Delhi, can also be a compelling angle.
The ideal customer profile for skincare products typically includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong presence in the skincare market.
Extracted from Campaign Brief & Market Analysis