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Brief

"Influencers that do skincare routine or an everyday vlog. Influencers that fit in a skin product company"

Influencers that do skincare routine or an everyday vlog. Influencers that fit in a skin product company

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on skincare products. In the existing market, skincare products are highly competitive, with a strong emphasis on natural ingredients, effectiveness, and user experience. To position the brand effectively, it is crucial to highlight unique selling points such as:

  • Natural and Organic Ingredients: Emphasize the use of natural, organic, or cruelty-free ingredients.
  • Dermatologist-Approved: Showcase endorsements or approvals from dermatologists.
  • Visible Results: Provide evidence of effectiveness through before-and-after photos or customer testimonials.
  • Daily Routine Integration: Highlight how the products can seamlessly fit into an everyday skincare routine.

Target Customers

The ideal customer profile for a skincare product company typically includes:

  • Age Group: Primarily women and men aged 18-35 who are conscious about their skin health.
  • Lifestyle: Individuals who lead busy lives but prioritize self-care and wellness.
  • Interests: People interested in beauty, skincare, and health trends.
  • Spending Habits: Customers willing to invest in quality skincare products.

Illustrative Examples

  1. Young Professionals: A 25-year-old marketing executive who values quick and effective skincare solutions.
  2. College Students: A 20-year-old student looking for affordable yet effective skincare products.
  3. Health Enthusiasts: A 30-year-old fitness trainer who prefers natural and organic skincare products.

Potential Influencer Matches

Types of Influencers

  1. Skincare Enthusiasts: Influencers who specialize in skincare routines, product reviews, and skincare tips. They can provide in-depth reviews and tutorials on how to use the products effectively.
  2. Lifestyle Vloggers: Influencers who share their daily lives, including their skincare routines. They can integrate the products into their everyday vlogs, showcasing real-life usage.
  3. Beauty Gurus: Influencers who focus on beauty and makeup. They can demonstrate how the skincare products prepare the skin for makeup application.

Enriching User's Requirements

  • Micro-Influencers: With 10k-50k followers, they often have a highly engaged audience and can provide authentic reviews.
  • Macro-Influencers: With 100k-1M followers, they have a broader reach and can create significant brand awareness.
  • Platform Focus: Instagram and YouTube are ideal platforms for visual and detailed content related to skincare.

Content Creation Ideas

General Ideas

  1. Skincare Routine Videos: Step-by-step guides on how to incorporate the products into a daily skincare routine.
  2. Product Reviews: Honest reviews and first impressions of the products.
  3. Before-and-After Transformations: Showcasing the effectiveness of the products over a period.

Creative Ideas

  1. Skincare Challenges: 30-day skincare challenges where influencers document their skin's progress using the products.
  2. Ingredient Spotlights: Deep dives into the key ingredients of the products and their benefits.
  3. Collaborative Giveaways: Partner with influencers for giveaways to increase engagement and reach.

By leveraging these strategies, the skincare product company can effectively reach its target audience and create a strong presence in the market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Skincare routine and everyday vlog influencers
Campaign Objectives
Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content.
Influencer Persona
Influencers who focus on skincare routines and everyday vlogs, regardless of gender, age, or location. They should have an engaged audience interested in skincare and daily lifestyle content.
Content Themes
#SkincareRoutine #DailyVlog #SkincareTips
#1
Meredith Duxbury
Meredith Duxbury
@UCWobUiWDdG8dHlyXSipZ92A
Welcome to my channel! I create videos about my life, fashion and beauty! Subscribe and I hope you all enjoy! Love, Meredith
Followers
1.4M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer creates videos about life, fashion, and beauty, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#2
justin
justin
@jjustinchung
US
🇰🇷 ❤️ acne tips 📧 business@justinmchung.co ⬇️ korea skincare SUMMERSALE 30%
Followers
343.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer has a strong focus on skincare, particularly Korean skincare, and self-improvement, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#3
KiranTutorialz
KiranTutorialz
@UC208W3XdnCTUD0k8y_M-mew
IN
Hey! Let’s Glow Up in 2024 Together!✨Don’t miss This chances 🌸To Improve your PERSONALITY & Mind together!🍀YOU ARE LUCKY TO BE HERE ! - I like to grow & help others to grow 🫡🥰 I share videos to Love yourself ✨like skincare , Body care & Haircare! Also share self improvement videos 🩷
Followers
630.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer focuses on self-improvement and skincare, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#4
Tarini Peshawaria
Tarini Peshawaria
@UCHEiXYM8ybFqV_wWI69RjGQ
IN
HI! I am Tarini. Welcome to my channel where I talk about everything skincare, makeup, thrifty recommendations and more!
Followers
837.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer focuses on skincare and makeup, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#5
🌸🤍🧸
🌸🤍🧸
@privvlifeofjazzy
US
💕All things beauty💕 Collabs/Pr 💌jjazmynexjones@gmail.com
Followers
319.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer focuses on skincare routines and has a significant following, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.
#6
janelle <3
janelle <3
@iheartjanelle
US
Jesus is king🤍 🇲🇽 htx ♡︎ business email: amadorjanelle809@gmail.com
Followers
205.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers who create skincare routines or everyday vlogs to promote a skin product company. Ideal influencers should have a focus on skincare and daily lifestyle content."
This influencer focuses on skincare routines and has a significant following, which aligns well with the brand's requirements. The content style and tone are a good match for the brand's desired style.