Small-scale Irish indie artist promoters

Product Positioning

The user's query focuses on promoting local indie artists in Ireland through small-scale social media channels, including influencers and podcast channels. The product here is the music and stories of local indie artists. To position this product effectively, it should be marketed as authentic, grassroots, and culturally rich. Emphasizing the unique, homegrown talent and the personal stories behind the music can create a strong emotional connection with the audience.

Target Customers

The ideal customer profile for this campaign would include:

• Age Group: Primarily 18-35 years old
• Interests: Music enthusiasts, particularly those interested in indie and local music scenes
• Location: Ireland, with a focus on urban areas where indie music scenes are more vibrant
• Values: Appreciation for authenticity, local culture, and supporting emerging talent

Illustrative examples:

1. Young Professionals: Individuals working in creative industries who enjoy discovering new music and attending local gigs.
2. University Students: Students who are active on social media and enjoy exploring new music genres.
3. Music Bloggers: Individuals who write about music and are always on the lookout for fresh, local talent to feature.

Potential Influencer Matches

Types of Influencers

1. Micro-Influencers (1K-10K followers): These influencers often have a highly engaged audience and can create a sense of community around local indie artists. They are likely to be more affordable and willing to collaborate with emerging artists.
2. Music Bloggers and Podcasters: Individuals or small teams who run blogs or podcasts focused on music, especially those that highlight local and indie artists. They can provide in-depth coverage and interviews.
3. Local Event Promoters: Influencers who promote local events and gigs. They can help in creating buzz around live performances and new releases.

Examples

• Micro-Influencers: Local musicians, music enthusiasts, or lifestyle influencers who frequently share content about the Irish music scene.
• Music Bloggers/Podcasters: Hosts of podcasts like "Irish Music Industry Podcast" or bloggers who write for platforms like "GoldenPlec" or "Nialler9".
• Event Promoters: Influencers who are involved in organizing or promoting local music events, such as "The Workman's Club" or "Whelan's" in Dublin.

Content Creation Ideas

General Ideas

1. Artist Spotlights: Short videos or posts featuring interviews with indie artists, discussing their music, inspirations, and upcoming projects.
2. Behind-the-Scenes: Content that shows the creative process of the artists, including studio sessions, rehearsals, and songwriting.
3. Live Sessions: Acoustic or live performances recorded in unique local settings, such as historical sites or popular local venues.

Creative Ideas

1. Collaborative Playlists: Curated playlists on platforms like Spotify, featuring tracks from various local indie artists, promoted by influencers.
2. Virtual Concerts: Live-streamed concerts or mini-festivals featuring multiple indie artists, promoted through social media channels.
3. Fan Stories: Encouraging fans to share their own stories and experiences related to the music of the indie artists, creating a sense of community and engagement.

By leveraging these strategies, the campaign can effectively reach and engage the target audience, creating a strong presence for local indie artists in the Irish music scene.