The user's query focuses on promoting local indie artists in Ireland through small-scale social media channels, including influencers and podcast channels. The product here is the music and stories of local indie artists. To position this product effectively, it should be marketed as authentic, grassroots, and culturally rich. Emphasizing the unique, homegrown talent and the personal stories behind the music can create a strong emotional connection with the audience.
The ideal customer profile for this campaign would include:
Illustrative examples:
By leveraging these strategies, the campaign can effectively reach and engage the target audience, creating a strong presence for local indie artists in the Irish music scene.
Extracted from Campaign Brief & Market Analysis