The brand appears to be looking for smaller influencers with Amazon storefronts. This suggests a focus on leveraging influencers who have a direct sales channel through Amazon, which can be highly effective for driving conversions. The product or service should be positioned as something that benefits from the trust and credibility these influencers have built with their audience. This could include niche products, lifestyle items, or unique finds that are easily purchasable through Amazon.
The ideal customer profile would likely include:
By focusing on these strategies, the brand can effectively leverage smaller influencers with Amazon storefronts to reach their target customers and drive sales.
Extracted from Campaign Brief & Market Analysis