Tech enthusiasts who create engaging reviews and unboxing videos for smart home devices.

Product Positioning

The product in question is a smart lock, which is a part of the growing smart home technology market. This product can be positioned as a convenient and secure solution for modern households looking to enhance their home security with technology. The smart lock can be marketed as an innovative product that offers ease of use, remote access, and integration with other smart home devices. Highlighting features such as keyless entry, smartphone control, and enhanced security measures can differentiate it from traditional locks and appeal to tech-savvy consumers.

Target Customers

The ideal customer profile for this smart lock includes:

• Tech Enthusiasts: Individuals who are early adopters of new technology and enjoy integrating smart devices into their homes.
• Homeowners: People who own their homes and are interested in upgrading their security systems.
• Young Professionals: Busy individuals who value convenience and are likely to appreciate the remote access features of a smart lock.
• Families: Households looking for enhanced security and the ability to monitor and control access to their homes.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Tech Reviewers: Influencers who specialize in reviewing gadgets and technology products. They can provide detailed reviews and comparisons, highlighting the smart lock's features and benefits.
• Home Improvement Enthusiasts: Influencers who focus on home improvement and DIY projects. They can showcase the installation process and demonstrate how the smart lock enhances home security.
• Lifestyle Bloggers: Influencers who cover topics related to modern living and convenience. They can create content around the smart lock's integration into a smart home ecosystem.
• Family and Parenting Influencers: Influencers who cater to families and parents, emphasizing the security and peace of mind the smart lock provides.

Ensure that the influencers' single post price is below ￥500, as specified.

Content Creation Ideas

Here are some content ideas that align with the brand and have the potential to engage the audience:

• Unboxing and First Impressions: Create videos or posts that capture the excitement of unboxing the smart lock, showcasing its design and initial setup.
• Installation Tutorials: Step-by-step guides or videos demonstrating how to install the smart lock, making it accessible for DIY enthusiasts.
• Security Features Demonstration: Highlight the smart lock's security features, such as remote access, alerts, and integration with other smart devices.
• Real-Life Scenarios: Share stories or scenarios where the smart lock's features provide convenience and security, such as granting access to family members or service providers.
• Comparison with Traditional Locks: Create content comparing the smart lock to traditional locks, emphasizing the advantages of smart technology.

These ideas can help generate interest and engagement, ultimately driving awareness and sales for the smart lock.