The product in question is a sneaker brand in India. To position this brand effectively in the existing market, it is essential to highlight unique selling points such as design, comfort, durability, and affordability. Given the competitive nature of the sneaker market, emphasizing any innovative features like eco-friendly materials, advanced cushioning technology, or exclusive designs can help differentiate the brand. Additionally, aligning the brand with current fashion trends and lifestyle choices can enhance its appeal.
The ideal customer profile for a sneaker brand in India would likely include:
Illustrative examples:
To effectively reach the target customers, the following types of influencers would be suitable:
Fashion influencers who focus on streetwear and casual fashion can showcase the sneakers as part of trendy outfits. They can help position the brand as a must-have for fashion-forward individuals.
Fitness influencers who share workout routines, running tips, and gym sessions can highlight the performance and comfort aspects of the sneakers. This can attract fitness enthusiasts looking for reliable athletic footwear.
Lifestyle influencers who cover a broad range of topics, including travel, daily routines, and personal style, can present the sneakers as versatile and suitable for various occasions.
College and university influencers who have a significant following among students can promote the sneakers as stylish and affordable options for young adults.
To create engaging and viral content, consider the following ideas:
By leveraging these strategies, the sneaker brand can effectively reach and engage its target audience, driving brand awareness and sales.
Extracted from Campaign Brief & Market Analysis