MyInfluencer
Brief

"for sneaker brand inindia"

Sneaker influencers in India

Research Insight & Analysis

Product Positioning

The product in question is a sneaker brand in India. To position this brand effectively in the existing market, it is essential to highlight unique selling points such as design, comfort, durability, and affordability. Given the competitive nature of the sneaker market, emphasizing any innovative features like eco-friendly materials, advanced cushioning technology, or exclusive designs can help differentiate the brand. Additionally, aligning the brand with current fashion trends and lifestyle choices can enhance its appeal.

Target Customers

The ideal customer profile for a sneaker brand in India would likely include:

  • Young Adults (18-35 years): This demographic is fashion-conscious, active on social media, and often seeks trendy and comfortable footwear.
  • Fitness Enthusiasts: Individuals who are into running, gym workouts, or sports and require high-performance sneakers.
  • Urban Professionals: Young professionals who prefer stylish yet comfortable footwear for daily use.
  • Students: College and university students who look for affordable yet fashionable sneakers.

Illustrative examples:

  • A 25-year-old software engineer in Bangalore who enjoys weekend runs and values both style and performance in sneakers.
  • A 20-year-old college student in Mumbai who follows fashion influencers and seeks trendy, budget-friendly footwear options.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Fashion Influencers

Fashion influencers who focus on streetwear and casual fashion can showcase the sneakers as part of trendy outfits. They can help position the brand as a must-have for fashion-forward individuals.

Fitness Influencers

Fitness influencers who share workout routines, running tips, and gym sessions can highlight the performance and comfort aspects of the sneakers. This can attract fitness enthusiasts looking for reliable athletic footwear.

Lifestyle Influencers

Lifestyle influencers who cover a broad range of topics, including travel, daily routines, and personal style, can present the sneakers as versatile and suitable for various occasions.

Student Influencers

College and university influencers who have a significant following among students can promote the sneakers as stylish and affordable options for young adults.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

General Ideas

  • Unboxing and First Impressions: Influencers can create unboxing videos showcasing the packaging, design, and initial thoughts on the sneakers.
  • Outfit Inspiration: Fashion influencers can create lookbooks or outfit inspiration posts featuring the sneakers in various styles.
  • Fitness Challenges: Fitness influencers can incorporate the sneakers into fitness challenges or workout routines, demonstrating their performance and comfort.

Creative Ideas

  • Sneaker Customization: Collaborate with influencers to create custom designs on the sneakers, showcasing their creativity and the brand's versatility.
  • Behind-the-Scenes: Share behind-the-scenes content of the sneaker manufacturing process, highlighting the quality and craftsmanship.
  • User-Generated Content: Encourage customers to share their own photos and videos wearing the sneakers, using a branded hashtag for a chance to be featured on the brand's social media.

By leveraging these strategies, the sneaker brand can effectively reach and engage its target audience, driving brand awareness and sales.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Sneaker influencers in India
Campaign Objectives
Looking for influencers in India to promote a sneaker brand. Ideal influencers should be popular in the sneaker or fashion niche and create content related to sneakers, fashion, and lifestyle.
Influencer Persona
Influencers who are popular in the sneaker or fashion niche in India. They should create content related to sneakers, fashion, and lifestyle.
Content Themes
#SneakerCulture #IndianFashion #StreetwearIndia
#1
Smart Kicks
Smart Kicks
@UC6m66ERQ0nQeCC29lt0_Y9w
IN
Welcome to Smart Kicks and this channel is all about shoes. My name is Amit Pandey. I am a shoe enthusiast and it's my passion to create stunning videos around shoes and shoe brands. I started my career with Reebok Brand in 2006 and since then I have been totally into footwear science. The other business idea that I found in 2009 is still engaged in offering professional shoe care services to avid shoe users across India. In 2020, When everything was shut, I created Smart Kicks so that I can seamlessly connect with other shoe lovers and share all the knowledge, hacks and know-how about shoes with you all. Please explore other videos also on this channel and I am sure you will find enough helpful content around shoes and shoe brands. Alternatively, you can also follow me on Instagram where I regularly post crazy sneaker deals on my stories. And before you click off, Don't forget to subscribe to this channel and be a part of the Smart Kicks community.
Followers
38.5K
Micro Influencer
Engagement Rate
0.7%
Last Post
1 month ago
95%Match Score
Fit for"Sneaker influencers in India"
This influencer is a perfect fit as they are deeply involved in the sneaker niche and create content around shoes, which aligns well with the brand's requirements.
#2
Aly Meghani
Aly Meghani
@yungalyy
GB
I make cool fits (sometimes) 🇬🇧 yungalyy@thepauseagency.com
Followers
1.1M
Mega Influencer
Engagement Rate
0.6%
Last Post
1 month ago
85%Match Score
Fit for"Sneaker influencers in India"
This influencer creates content around streetwear and fashion, which aligns well with the brand's focus on sneakers and fashion.
#3
Alejandro Jomar
Alejandro Jomar
@byalejandrojomar
US
Fashion Design dropout to Menswear Line Owner ✂️🕴🏽contact@byalejandrojomar.com
Followers
30.7K
Micro Influencer
Engagement Rate
1.3%
Last Post
1 month ago
85%Match Score
Fit for"Sneaker influencers in India"
This influencer creates content around men's fashion and streetwear, which aligns well with the brand's focus on sneakers and fashion.
#4
Akash Raola
Akash Raola
@areddy41
US
Let’s see what happens Instagram (outfits): @akashraola TAMU 2020 TCOM 2024
Followers
59.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Sneaker influencers in India"
This influencer creates content around fashion and streetwear, which aligns well with the brand's focus on sneakers and fashion.
#5
Society of Cloth
Society of Cloth
@societyofcloth
US
Retailer for emerging global designers, centering craftsmanship & transparency.
Followers
13.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Sneaker influencers in India"
This influencer creates content around streetwear and desi pop culture, which aligns well with the brand's focus on fashion and lifestyle.
#6
Selin Erçin
Selin Erçin
@selinerr02
TR
Followers
1.3K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Sneaker influencers in India"
This influencer creates content around fashion and streetwear, which aligns well with the brand's focus on sneakers and fashion.