Influencers should be individuals who have experience with sobriety, aged 25-45, both genders, with a focus on sober living and recovery. They should have a strong presence on platforms like Instagram, TikTok, or YouTube.

Product Positioning

The brand or service focused on sobriety and sober living can be positioned as a supportive and empowering choice for individuals seeking a healthier lifestyle. This positioning can emphasize the benefits of sobriety, such as improved mental clarity, better physical health, and enhanced relationships. By aligning the brand with positive narratives around recovery and wellness, it can attract individuals who are either in recovery or are considering a sober lifestyle.

For new products, consider highlighting unique aspects such as community support, educational resources, or innovative approaches to sober living. Fresh angles could include collaborations with mental health professionals or testimonials from individuals who have successfully embraced sobriety.

Target Customers

The ideal customer profile for a sobriety-focused brand includes:

• Individuals in Recovery: People actively working through addiction recovery programs who seek support and resources.

• Health-Conscious Consumers: Individuals interested in wellness trends, including those who may not have a history of addiction but are exploring sober living for health benefits.

• Young Adults: Millennials and Gen Z who are increasingly prioritizing mental health and wellness, often seeking alternatives to traditional nightlife.

• Supportive Family and Friends: Those looking for resources to help loved ones in recovery or to understand sober living better.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Recovery Advocates: Influencers who share their personal stories of recovery can resonate deeply with individuals in similar situations, providing authenticity and relatability.

• Health and Wellness Influencers: These influencers can promote the benefits of sober living as part of a broader healthy lifestyle, appealing to health-conscious consumers.

• Mental Health Professionals: Collaborating with psychologists or therapists who advocate for sobriety can lend credibility and provide valuable insights to the audience.

• Lifestyle Bloggers: Influencers who focus on lifestyle changes, including sober living, can attract young adults looking for new ways to engage socially without alcohol.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Personal Stories: Share testimonials and success stories from individuals who have embraced sober living, highlighting their journeys and transformations.

• Educational Content: Create informative articles or videos about the benefits of sobriety, tips for maintaining a sober lifestyle, and resources available for those in recovery.

• Sober Living Challenges: Launch social media challenges encouraging followers to share their sober experiences, fostering community engagement and support.

• Expert Interviews: Feature discussions with mental health professionals or recovery advocates to provide insights and advice on sobriety.

• Creative Recipes: Share non-alcoholic drink recipes or healthy meal ideas that align with a sober lifestyle, appealing to health-conscious consumers.

By focusing on these strategies, the brand can effectively connect with its target audience and promote a positive narrative around sobriety and sober living.