MyInfluencer
Brief

Need to find soccer influencers and athletes to promote our new innovative and patented shinguards

Soccer players, soccer content creators, and athletes active on Instagram, TikTok, and YouTube.

Research Insight & Analysis

Product Positioning

The product in question is an innovative and patented shinguard. This suggests a unique selling proposition (USP) centered around innovation and patent protection, which can be leveraged to highlight the product's superiority and exclusivity in the market. The shinguards can be positioned as a premium product offering enhanced protection, comfort, and possibly other advanced features that differentiate them from standard shinguards.

Target Customers

The ideal customer profile for these innovative shinguards would likely include:

  • Professional Soccer Players: Athletes who require high-performance gear to enhance their game and ensure safety.
  • Amateur and Semi-Professional Players: Individuals who are serious about soccer and willing to invest in quality equipment.
  • Youth Soccer Players and Their Parents: Parents looking for the best protective gear for their children who play soccer.
  • Soccer Enthusiasts and Hobbyists: Regular players who participate in local leagues and value advanced sports equipment.

Illustrative examples:

  • A professional soccer player in a top-tier league.
  • A college soccer player aiming to go pro.
  • A parent of a young soccer player in a competitive youth league.

Potential Influencer Matches

Professional Soccer Players

  • Why: They have credibility and a large following of soccer enthusiasts who trust their recommendations.
  • Reach: Their endorsement can significantly influence both professional and amateur players.

Soccer Coaches and Trainers

  • Why: They are trusted authorities in the soccer community and can recommend the product to their trainees.
  • Reach: They can influence both players and parents, especially in youth and amateur leagues.

Soccer Enthusiasts and Content Creators

  • Why: They create engaging content around soccer, including gear reviews, tutorials, and game highlights.
  • Reach: They have a dedicated following of soccer fans and players who look to them for advice and recommendations.

Sports Equipment Reviewers

  • Why: They specialize in reviewing sports gear and can provide an in-depth analysis of the shinguards' features and benefits.
  • Reach: Their detailed reviews can attract serious players looking for the best equipment.

Content Creation Ideas

General Ideas

  • Product Reviews and Unboxings: Influencers can showcase the shinguards, highlighting their unique features and benefits.
  • Tutorials and How-Tos: Demonstrations on how to properly wear and maintain the shinguards.
  • Game Footage: Influencers using the shinguards during actual games or practice sessions to show their effectiveness in real-world scenarios.

Creative Ideas

  • Challenge Videos: Influencers can create challenges that test the durability and performance of the shinguards.
  • Behind-the-Scenes: A day in the life of a professional player, featuring the shinguards as part of their essential gear.
  • User-Generated Content: Encourage followers to share their own experiences and testimonials using the shinguards, possibly through a contest or giveaway.

By leveraging these strategies, the brand can effectively position its innovative shinguards in the market, reach the ideal customer segments, and create engaging content that resonates with the target audience.

Curated Influencer List - Searching

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