MyInfluencer
Brief

Identify soccer influencers globally who have around 100,000 followers and are professional or amateur soccer players. Exclude results related to rugby and American football.

Soccer players, both professional and amateur, with around 100,000 followers. They should be active on social media platforms and create content related to soccer.

Research Insight & Analysis

Product Positioning

The user's query is focused on identifying soccer influencers globally who have around 100,000 followers and are either professional or amateur soccer players. This suggests that the product or service being promoted is likely related to soccer, such as soccer gear, apparel, training equipment, or even soccer-related digital content or services.

To position the brand effectively in the market, it should emphasize its connection to the sport of soccer, highlighting features that appeal to both professional and amateur players. This could include high-quality materials, innovative designs, or endorsements from well-known soccer personalities. The brand should also leverage the global popularity of soccer to reach a wide audience.

Target Customers

Based on the positioning, the ideal customer profile would include:

  • Soccer Enthusiasts: Individuals who are passionate about soccer, whether they play the sport themselves or follow it closely.
  • Amateur and Professional Players: People who actively participate in soccer, either at a professional level or as a hobby.
  • Youth and Teenagers: Younger audiences who are involved in soccer through school teams, local clubs, or recreational leagues.
  • Soccer Fans: Fans who follow soccer leagues, teams, and players, and are likely to purchase merchandise or related products.

Illustrative examples of target customers:

  • A 16-year-old high school student who plays for the school soccer team and follows major soccer leagues.
  • A 25-year-old amateur soccer player who participates in local leagues and is always looking for the latest gear.
  • A 30-year-old professional soccer player who endorses high-quality soccer products and has a significant following on social media.

Potential Influencer Matches

Given the user's requirements, the following types of influencers would be suitable:

  • Professional Soccer Players: These influencers have credibility and a strong following among soccer enthusiasts. They can showcase the product's performance and quality.
  • Amateur Soccer Players: These influencers are relatable to the average soccer player and can demonstrate how the product fits into everyday soccer activities.
  • Soccer Coaches and Trainers: These influencers can provide expert opinions on the product's effectiveness and benefits for training and performance.
  • Soccer Content Creators: Influencers who create soccer-related content, such as tutorials, match analyses, or lifestyle vlogs, can reach a broad audience of soccer fans and players.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

  • Product Reviews and Demos: Influencers can create detailed reviews and demonstrations of the product, highlighting its features and benefits.
  • Training Tips and Drills: Soccer coaches and trainers can incorporate the product into their training videos, showing how it can improve performance.
  • Match Day Vlogs

Curated Influencer List - Searching

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