Influencers who are passionate about soccer, particularly youth soccer, and have a small but engaged following. They should regularly post content related to soccer training, matches, tips, and youth soccer events.

Product Positioning

The user's query indicates a focus on soccer, specifically youth soccer. This suggests that the product or service is likely related to soccer equipment, training programs, apparel, or events targeted at young soccer players. In the existing market, this product can be positioned as a specialized offering for youth soccer enthusiasts, emphasizing quality, performance, and the development of young athletes.

Target Customers

The ideal customer profile for this product would be:

• Parents of young soccer players: They are likely to invest in quality equipment and training programs for their children.
• Youth soccer coaches and trainers: They may be interested in recommending or purchasing products for their teams.
• Young soccer players: Particularly those who are active on social media and look up to influencers for inspiration and tips.

Illustrative examples:

• A parent looking for durable and safe soccer gear for their 10-year-old child.
• A youth soccer coach seeking new training equipment to enhance practice sessions.
• A 14-year-old soccer player who follows soccer influencers for skill tutorials and product recommendations.

Potential Influencer Matches

Given the focus on youth soccer and a small following, the ideal influencers would be:

• Micro-influencers in the soccer niche: These influencers typically have a following of 1,000 to 10,000. They are likely to have a highly engaged audience and can create authentic content.
• Youth soccer players with a social media presence: Young athletes who share their training routines, match highlights, and soccer tips.
• Soccer coaches and trainers on social media: They can provide expert advice and recommendations on soccer products and training programs.

Each type of influencer can reach the target customers effectively:

• Micro-influencers can create relatable and authentic content that resonates with parents and young players.
• Youth soccer players can inspire their peers and showcase the product in action.
• Soccer coaches and trainers can lend credibility and provide professional endorsements.

Content Creation Ideas

To align with the brand and potentially go viral, consider the following content ideas:

• Skill tutorials and drills: Influencers can create videos demonstrating soccer skills and drills using the product.
• Match day vlogs: Youth soccer players can document their match days, highlighting how the product helps them perform better.
• Product reviews and unboxings: Influencers can share their first impressions and detailed reviews of the product.
• Training challenges: Create fun and engaging challenges that influencers can participate in and encourage their followers to try.
• Behind-the-scenes content: Show the development and testing of the product, emphasizing its quality and performance.

By leveraging these content ideas, the brand can create engaging and shareable content that resonates with the target audience and showcases the product's benefits.