Gamers interested in sports games and mobile gaming, located in South Korea or the Philippines, creating content on social gaming experiences.

Product Positioning

The product or service being promoted is likely related to gaming, specifically sports games and mobile gaming. In the existing market, this can be positioned as a dynamic and engaging entertainment option that combines the excitement of sports with the accessibility of mobile gaming. The brand can leverage the growing popularity of eSports and mobile gaming communities in South Korea and the Philippines, where gaming culture is vibrant and rapidly expanding. A fresh angle could involve highlighting the social aspects of gaming, emphasizing community building and interactive experiences.

Target Customers

The ideal customer profile includes young adults and teenagers who are tech-savvy and have a keen interest in gaming, particularly sports games. They are likely to be active on social media platforms and enjoy engaging with gaming content. Examples of target customers include:

• College students who play games in their free time and follow eSports events.
• Young professionals who use mobile gaming as a way to unwind and connect with friends.
• Teenagers who are fans of sports and enjoy playing related games on their mobile devices.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Gaming Influencers: These influencers specialize in gaming content and have a strong following among gaming enthusiasts. They can create engaging content around sports games and mobile gaming, appealing directly to the target audience.

• eSports Personalities: Influencers who are involved in the eSports scene can provide credibility and attract fans of competitive gaming. They can showcase the product in a competitive or collaborative gaming context.

• Lifestyle Influencers with a Gaming Interest: Influencers who focus on lifestyle content but have a genuine interest in gaming can reach a broader audience. They can integrate gaming content into their lifestyle narratives, making it relatable to their followers.

Content Creation Ideas

• Live Streaming Gaming Sessions: Collaborate with influencers to host live streaming sessions where they play sports games, interact with their audience, and discuss gaming strategies.

• Gaming Challenges and Competitions: Organize online gaming challenges or competitions with influencers, encouraging their followers to participate and engage with the brand.

• Behind-the-Scenes Content: Share behind-the-scenes content of influencers preparing for gaming sessions, offering insights into their gaming setups and routines.

• Interactive Q&A Sessions: Host Q&A sessions with influencers where they answer questions about their gaming experiences and share tips with their audience.

• Collaborative Content with Other Influencers: Encourage influencers to collaborate with each other, creating joint content that highlights the social and community aspects of gaming.