The query suggests a focus on "soft chick girly content, lifestyle, day to day, gym, supplements, tips." This indicates a product or service that aligns with a feminine, lifestyle-oriented brand. The product positioning should emphasize a blend of everyday elegance, health, and wellness. The brand can be positioned as a go-to source for young women who are interested in maintaining a balanced lifestyle that includes fitness, beauty, and daily routines.
The ideal customer profile would be young women, likely aged between 18-30, who are active on social media and interested in lifestyle content. They are likely to be health-conscious, enjoy fitness activities, and are interested in beauty and wellness tips. These customers are looking for inspiration and practical advice that they can incorporate into their daily lives.
Illustrative examples:
These influencers share content about their daily lives, including fashion, beauty, and wellness tips. They can help position the brand as a part of their everyday routine, making it relatable to their followers.
Fitness influencers who focus on gym routines, healthy eating, and supplements can effectively promote the product to an audience that is already interested in health and wellness.
Beauty influencers who share skincare routines, makeup tips, and overall wellness advice can help reach an audience that values self-care and beauty.
Micro-influencers with a smaller but highly engaged following can create authentic and relatable content. They often have a strong connection with their audience, which can lead to higher engagement rates.
By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create engaging, relatable content that resonates with young women interested in lifestyle, fitness, and wellness.
Extracted from Campaign Brief & Market Analysis