Female, aged 25-40, family-oriented, parenting or lifestyle niche, active on Instagram/TikTok.

Product Positioning

Jellycat is a brand known for its high-quality, soft toys, particularly plush animals. To effectively position Jellycat in the market, it can emphasize its unique selling propositions such as the exceptional softness, whimsical designs, and the emotional connection that these toys foster among children and adults alike.

For new product launches, Jellycat could explore themes of sustainability by introducing eco-friendly materials or limited-edition collections that tell a story, appealing to environmentally conscious consumers. Additionally, leveraging the nostalgia factor by creating retro designs could attract adult customers who wish to relive their childhood memories.

Target Customers

The ideal customer profile for Jellycat includes:

• Parents of young children: Typically aged 25-40, these customers are looking for safe, high-quality toys that provide comfort and companionship to their kids.

• Gift buyers: This group includes relatives and friends of parents, often seeking unique and memorable gifts for baby showers, birthdays, or holidays.

• Collectors: Adults who collect plush toys or have a fondness for specific themes or characters, often looking for limited editions or unique designs.

• Eco-conscious consumers: Individuals who prioritize sustainability in their purchasing decisions, seeking brands that align with their values.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable for promoting Jellycat:

• Parenting influencers: These influencers can showcase Jellycat products in real-life scenarios, demonstrating their appeal to children and their quality to parents. Their authentic reviews can build trust and drive purchases.

• Lifestyle bloggers: Influencers who focus on family life, home decor, or gift ideas can integrate Jellycat products into their content, appealing to a broader audience looking for gift inspiration.

• Toy reviewers: Influencers who specialize in reviewing children's toys can provide detailed insights and demonstrations, helping parents make informed decisions.

• Eco-friendly influencers: Collaborating with influencers who focus on sustainability can help promote any eco-friendly initiatives Jellycat may undertake, attracting environmentally conscious consumers.

Content Creation Ideas

To engage the target audience and create shareable content, consider the following ideas:

• Storytime videos: Create animated or live-action videos featuring Jellycat characters in fun stories, encouraging parents to share them with their children.

• Behind-the-scenes content: Showcase the design and production process of Jellycat toys, highlighting craftsmanship and quality, which can resonate with parents.

• User-generated content campaigns: Encourage customers to share photos of their children with Jellycat toys, creating a community around the brand and increasing engagement.

• Themed collections: Launch seasonal or holiday-themed collections and create content around them, such as gift guides or themed playdates.

• Sustainability initiatives: If applicable, share content about eco-friendly practices, such as sourcing materials or recycling programs, to attract eco-conscious consumers.

These strategies can help Jellycat enhance its brand presence and connect with its target audience effectively.