Sharing the info as required. Could you please provide information on the following: Campaign Objectives: What are the main goals you want to achieve with this influencer campaign (e.g., brand awareness, lead generation, sales, education, etc.)? Awareness and Education with Lead Gen Target Audience: Who is the primary audience for this campaign? Please share any specific demographic, geographic, or behavioral details. HNIs, Retail Investors- empowered homemakers, working women, mid and senior level corporate salaried, institutional investors, CEOs, Entrepreneur. Demography Age- 25 to 50 years, Geography– Urban ( all metros with focus in Delhi, Maharashtra, MP, UP, Karnataka, TN, AP, Gujarat, Rajasthan and others Eastern India), Behaviours- Risk Takers, Early Adoptors, Influencers, Opinion Leaders, Thought Leaders. Key Messages: What core messages or themes do you want to convey about your solar products or services? Vikram Solar IPO is getting listed, the renewable energy sector, high performance, high efficiency products, Indian Manufacturer, and MD(founder) profile through podcasts and webinars Preferred Influencer Criteria: Do you have specific criteria for the influencers (e.g., follower count, engagement rate, niche, platform preference)? Investment news, business news, tech updates, renewable & sustainable products for consumers | Followers 20K & above, Engagement 2K and above, platforms- YT and Insta and LInkedIn Budget and Deliverables: What is the approximate budget allocated for this campaign, and what type of content deliverables are you expecting (e.g., Instagram posts, YouTube videos, stories, etc.)? 5-10Lakhs Timeline and Milestones: Are there specific dates or timelines we need to be aware of for the campaign launch or key milestones? 2nd week of Nov to Jan 2025 Competitor Insights: Are there any competitors or similar brands whose influencer campaigns you admire or would like to differentiate from? Waree, Gautam Power, Tata Power, Adani Solar Power, Renew Energy, etc Content Guidelines and Compliance: Do you have any brand guidelines, content restrictions, or compliance requirements we should be aware of? As per SEBI – will be vetted by us
Influencers in investment, business, and tech niches, aged 25-50, located in urban India, with 20K+ followers and 2K+ engagement on YouTube, Instagram, and LinkedIn.
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Product Positioning
The brand is positioned in the renewable energy sector, specifically focusing on solar products. The key differentiators include being an Indian manufacturer with high-performance and high-efficiency products. The upcoming IPO of Vikram Solar adds a financial investment angle, which can be leveraged to attract investors interested in sustainable and renewable energy solutions. The brand can be positioned as a leader in innovation and sustainability, appealing to environmentally conscious investors and consumers.
Target Customers
The ideal customer profile includes:
- High Net Worth Individuals (HNIs): Investors looking for sustainable investment opportunities with a focus on renewable energy.
- Retail Investors: Empowered homemakers and working women who are interested in sustainable living and investment.
- Corporate Professionals: Mid and senior-level salaried individuals who are early adopters and risk-takers.
- Institutional Investors: CEOs and entrepreneurs who are opinion leaders and thought leaders in their industries.
Illustrative Examples
- A 35-year-old female entrepreneur in Delhi who is an early adopter of technology and is interested in sustainable investments.
- A 45-year-old male CEO in Mumbai who is a thought leader in the corporate world and is looking to diversify his investment portfolio with renewable energy stocks.
- A 30-year-old working woman in Bangalore who is an empowered homemaker and is interested in investing in high-efficiency solar products for her home.
Potential Influencer Matches
Investment and Business News Influencers: These influencers can reach HNIs and institutional investors by discussing the financial aspects and potential returns of investing in Vikram Solar's IPO.
Tech and Renewable Energy Influencers: They can highlight the technological advancements and sustainability of Vikram Solar's products, appealing to early adopters and environmentally conscious consumers.
Lifestyle Influencers: Focused on sustainable living, these influencers can reach retail investors and corporate professionals by showcasing the practical benefits of using solar products in daily life.
The influencers should have a follower count of 20K and above, with an engagement rate of 2K and above, primarily on platforms like YouTube, Instagram, and LinkedIn.
Content Creation Ideas
Podcasts and Webinars: Featuring the MD (founder) of Vikram Solar, discussing the future of renewable energy and the company's vision, which can be shared on LinkedIn and YouTube.
Investment Guides: Creating content that explains the benefits of investing in solar energy and the potential returns from Vikram Solar's IPO, targeting investment news platforms.
Sustainability Challenges: Engaging influencers to participate in challenges that promote the use of solar products, encouraging their followers to adopt sustainable practices.
Behind-the-Scenes Content: Showcasing the manufacturing process and innovation at Vikram Solar, highlighting the brand's commitment to quality and efficiency.
These content ideas align with the brand's messaging and have the potential to engage the target audience effectively.
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