The product in question is solar rooftop systems. These systems are positioned as sustainable, eco-friendly solutions for generating electricity. They appeal to environmentally conscious consumers and those looking to reduce their energy bills. In the existing market, solar rooftop systems can be positioned as a long-term investment that not only benefits the environment but also offers financial savings over time. Highlighting the technological advancements, ease of installation, and government incentives can further strengthen the product's appeal.
The ideal customer profile for solar rooftop systems includes:
Illustrative examples:
By leveraging these influencers and content ideas, the marketing campaign for solar rooftop systems can effectively reach and engage the target audience, driving awareness and adoption of the product.
Extracted from Campaign Brief & Market Analysis