Positioning
To effectively position the product or service in the, it highlight unique that with the local culture and preferences. aspects regional, traditional values, and modern trends that appeal to South Indian consumers. For new products, consider leveraging,, and lifestyle elements to create a strong market fit.
The for this campaign would include:
Illustrative- A -old exploring and local events.
Student Influencers: Connect students and young adults through relatable content and campus activities.
Creation
-s and How-T: guides on use the product effectively.
By leveraging these strategies marketing can effectively engage target audience creating brand presence in the South Indian market.
Extracted from Campaign Brief & Market Analysis