Gamers who speak South Korean and create content around tycoon-based games. They should have a following in South Korea and be active on platforms like YouTube, Twitch, and Instagram.

Product Positioning

The product in question is a tycoon-based game, which typically involves strategic planning, resource management, and business simulation. In the South Korean market, these games can be positioned as both entertainment and educational tools, appealing to a wide range of gamers who enjoy strategy and simulation. The game can be marketed as a way to develop business acumen, strategic thinking, and problem-solving skills, which are highly valued in South Korean culture.

Target Customers

The ideal customer profile for a tycoon-based game in South Korea includes:

• Young Adults (18-35 years old): This demographic is tech-savvy, enjoys gaming, and is likely to appreciate the strategic elements of a tycoon game.
• Students and Professionals: Individuals who are interested in business, economics, and management may find the game both entertaining and educational.
• Casual Gamers: People who enjoy casual gaming but are looking for something more intellectually stimulating than typical mobile games.

Illustrative examples:

• A 25-year-old university student majoring in business who enjoys playing games in their free time.
• A 30-year-old professional working in finance who uses gaming as a way to unwind and sharpen their strategic thinking skills.
• A 20-year-old casual gamer who is looking for a new type of game to play on their mobile device.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Gaming Influencers

• YouTube and Twitch Streamers: Influencers who focus on gaming content, particularly those who play and review strategy and simulation games. They can create gameplay videos, reviews, and live streams to showcase the game.
• Mobile Gaming Influencers: Given the popularity of mobile gaming in South Korea, influencers who specialize in mobile games can help reach a broader audience.

Educational and Business Influencers

• Educational YouTubers: Influencers who create content around business, economics, and management can highlight the educational aspects of the game.
• Professional Bloggers and LinkedIn Influencers: Professionals who write about business strategies and management can introduce the game as a tool for learning and entertainment.

Lifestyle Influencers

• Lifestyle Bloggers and Vloggers: Influencers who cover a wide range of topics, including tech and entertainment, can introduce the game to their followers as a fun and intellectually stimulating activity.

Content Creation Ideas

To maximize the impact of the marketing campaign, consider the following content ideas:

General Ideas

• Gameplay Tutorials: Step-by-step guides on how to play the game, highlighting key features and strategies.
• Game Reviews: Honest reviews from influencers, discussing the pros and cons of the game.
• Live Streams: Real-time gameplay sessions where influencers interact with their audience and showcase the game.

Creative Ideas

• Business Challenges: Influencers can create challenges where they try to achieve specific business goals within the game, encouraging their followers to participate and share their results.
• Educational Series: A series of videos or blog posts that explore the business concepts and strategies used in the game, linking them to real-world applications.
• Collaborative Content: Influencers can collaborate with each other to create joint content, such as multiplayer gameplay sessions or discussion panels about the game's strategies and features.

By leveraging these influencers and content ideas, the marketing campaign can effectively reach and engage the target audience, driving interest and downloads for the tycoon-based game.