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Brief

"Influencers who promote specialty grade roasted coffee and home brewing "

Influencers who promote specialty grade roasted coffee and home brewing

Research Insight & Analysis

Product Positioning

The query indicates a focus on specialty grade roasted coffee and home brewing. This product can be positioned as a premium, artisanal offering in the coffee market. Specialty grade coffee is often associated with high quality, unique flavors, and a more refined coffee experience. The home brewing aspect adds an element of personalization and craftsmanship, appealing to coffee enthusiasts who enjoy the process of making their own coffee.

Target Customers

The ideal customer profile for this product includes:

  • Coffee Enthusiasts: Individuals who are passionate about coffee and appreciate high-quality, specialty beans. They are likely to invest in premium products and equipment to enhance their coffee experience.
  • Home Brewers: People who enjoy the process of brewing their own coffee at home. They are interested in learning about different brewing techniques and experimenting with various coffee beans.
  • Health-Conscious Consumers: Those who prefer to know the source and quality of their coffee, often opting for organic or ethically sourced beans.
  • Millennials and Gen Z: Younger demographics who value unique, artisanal products and are willing to spend more on premium experiences.

Potential Influencer Matches

Coffee Experts and Baristas

These influencers have a deep knowledge of coffee and can provide expert reviews and brewing tips. Their followers trust their recommendations on high-quality coffee products.

Lifestyle Bloggers

Influencers who focus on lifestyle content, including food and beverages, can showcase the coffee as part of a premium lifestyle. They can create content around morning routines, home setups, and coffee recipes.

Health and Wellness Influencers

These influencers can highlight the benefits of specialty grade coffee, such as its quality, sourcing, and potential health benefits. They can appeal to followers who are health-conscious and prefer premium, organic products.

Tech and Gadget Reviewers

For the home brewing aspect, tech reviewers who focus on kitchen gadgets and appliances can demonstrate the use of brewing equipment, making it appealing to tech-savvy consumers.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews of the specialty coffee, including taste tests and comparisons with other brands.
  • Brewing Tutorials: Step-by-step guides on different brewing methods, such as pour-over, French press, and espresso.
  • Morning Routine Videos: Influencers can incorporate the coffee into their morning routines, showcasing how it enhances their day.

Creative Ideas

  • Coffee Pairing Guides: Content that pairs the coffee with different foods, such as pastries or breakfast items, to enhance the flavor experience.
  • Behind-the-Scenes: Videos or posts that show the journey of the coffee beans from farm to cup, emphasizing the quality and ethical sourcing.
  • User-Generated Content: Encourage followers to share their own brewing setups and coffee creations using a specific hashtag, creating a community around the brand.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, positioning itself as a premium choice in the specialty coffee market.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Specialty grade roasted coffee and home brewing
Campaign Objectives
Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process.
Influencer Persona
Coffee experts, baristas, home brewing enthusiasts
Content Themes
#SpecialtyCoffee #HomeBrewing #CoffeeLovers
#1
Tanner Colson
Tanner Colson
@tannercolson
US
Specialty Coffee Enthusiast • tannerjcolson@gmail.com
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer is a specialty coffee enthusiast with a large following, making them a strong fit for the brand's campaign.
#2
Java John's Roasting
Java John's Roasting
@UC14kZ8EufaZ8C5DQooV6owQ
US
This is the story of a guy who once felt, well, basic. But at the start of a global pandemic, he realized life was too short to be “meh.” So, he quit his job and pursued a noble dream— to fill your mug with quality coffee. Along the way, he also encouraged others to embrace a bit of risk for a lot of adventure. His name is John Long, but you may know him as @javajohnsroasting. And today, he inspires hundreds of thousands on TikTok to live their best lives and drink better coffee. Now lets do the same on YouTube!
Followers
3.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer focuses on quality coffee and home brewing, making them a strong fit for the brand's campaign.
#3
Kings Coast Coffee Company
Kings Coast Coffee Company
@kingscoastcoffee
US
Keep Coffee Fun! ♨️ Fresh Roasted 📲 Order Online 📦 Shipped to Your Door ⬇️⬇️
Followers
7.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer promotes keeping coffee fun and fresh roasted coffee, aligning well with the brand's campaign goals.
#4
Roasty Coffee
Roasty Coffee
@UCS5ZS80RveVLshY6rLLTzVQ
Brew coffee so good it'll make a hipster cry.
Followers
22.9K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer focuses on brewing coffee and has a relevant audience, making them a good fit for the brand's campaign.
#5
AD Cafe|咖啡知識☕️店家推薦📸
AD Cafe|咖啡知識☕️店家推薦📸
@adcafe_
Taiwan
我們不是咖啡廳!! 因為喜歡咖啡多元的面貌而創帳 - 阿迪 🙋🏻‍♂️ 拿過金曲獎的阿卡團長 @adi_chen0303 木木 🙋🏻‍♀️ 化學系畢業的活動企劃 @cloud._zero 合作請洽: adcafe0303@gmail.com 0956830203
Followers
81.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

40%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer is based in Taiwan and focuses on coffee, but the content style and tone may not align well with the brand's desired style for a US-based audience.
#6
Gary El Gringo
Gary El Gringo
@realgaryelgringo
US
Filmmaking | Travel | Comedy El gringo más colombiano 🇺🇸🇨🇴
Followers
166.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

20%Match Score
Fit for"Looking for influencers who promote specialty grade roasted coffee and home brewing. Ideal influencers are coffee experts, baristas, or home brewing enthusiasts. Content should highlight the quality of the coffee and the home brewing process."
This influencer focuses on filmmaking, travel, and comedy, with no mention of coffee or home brewing, making them a poor fit for the brand's campaign.