Spiritual influencers who focus on topics like spirituality, consciousness, and mindfulness. They should have a significant following in the US and create engaging content that resonates with individuals interested in spiritual growth and inner peace.

Product Positioning

Sri Preethaji and Sri Krishnaji are spiritual gurus promoting Oneness consciousness, a concept that emphasizes unity, interconnectedness, and spiritual awakening. In the existing market, this brand can be positioned as a premium spiritual and wellness offering, targeting individuals seeking deeper spiritual experiences, personal growth, and holistic well-being. The brand can leverage the growing interest in mindfulness, meditation, and spiritual practices in the US.

Target Customers

The ideal customer profile for this brand includes:

• Spiritual Seekers: Individuals actively seeking spiritual growth, enlightenment, and deeper understanding of consciousness.
• Wellness Enthusiasts: People interested in holistic health, mindfulness, meditation, and overall well-being.
• Professionals: High-stress professionals looking for ways to manage stress, improve mental clarity, and achieve work-life balance.
• Yoga Practitioners: Individuals who practice yoga and are open to exploring complementary spiritual practices.
• Retreat Goers: People who frequently attend spiritual retreats, workshops, and seminars.

Illustrative examples:

• A 35-year-old corporate executive who practices meditation to manage stress and is interested in spiritual growth.
• A 28-year-old yoga instructor who incorporates mindfulness and spiritual teachings into their classes.
• A 45-year-old wellness coach who attends spiritual retreats and workshops to enhance their personal and professional growth.

Potential Influencer Matches

Spiritual Influencers

Influencers who focus on spirituality, meditation, and consciousness. They can effectively communicate the teachings of Sri Preethaji and Sri Krishnaji to their audience.

Wellness Influencers

Influencers in the wellness space who promote holistic health, mindfulness, and personal growth. They can introduce the concept of Oneness consciousness as part of a broader wellness journey.

Yoga Influencers

Yoga practitioners and instructors with a significant following. They can integrate the teachings into their yoga practices and share the benefits with their audience.

Lifestyle Influencers

Influencers who focus on a balanced and mindful lifestyle. They can highlight the practical applications of Oneness consciousness in daily life.

Content Creation Ideas

General Ideas

• Introduction to Oneness Consciousness: Explaining the concept and its benefits through videos, blog posts, and social media content.
• Meditation Sessions: Guided meditation sessions led by Sri Preethaji and Sri Krishnaji, shared through influencers' platforms.
• Personal Stories: Influencers sharing their personal experiences and transformations after practicing Oneness consciousness.

Creative Ideas

• Virtual Retreats: Hosting virtual retreats or workshops where influencers participate and share their experiences live.
• Collaborative Challenges: Creating challenges such as a 21-day meditation challenge, where influencers and their followers participate and share their progress.
• Interactive Q&A Sessions: Live Q&A sessions with Sri Preethaji and Sri Krishnaji, moderated by influencers, allowing followers to ask questions and engage directly.

By leveraging these strategies, the brand can effectively reach and engage its target audience, fostering a deeper connection with potential customers.