Young adults aged 18-25, active on Instagram/TikTok/YouTube, with a focus on fitness, sports, or student life.

Product Positioning

The sport club subscription for students can be positioned as an affordable and convenient way for students to maintain a healthy lifestyle, improve their fitness, and engage in social activities. Emphasizing the benefits of physical health, mental well-being, and community engagement can differentiate the subscription in the market. Highlighting flexible membership options and student discounts can also appeal to the budget-conscious student demographic.

Target Customers

The ideal customer profile includes:

• University and College Students: Individuals aged 18-25 who are currently enrolled in higher education institutions. They are often looking for ways to stay active and meet new people.
• Health-Conscious Young Adults: Students who prioritize fitness and wellness as part of their lifestyle.
• Socially Active Individuals: Students who enjoy participating in group activities and sports as a way to socialize and network.

Examples include a first-year university student looking to join a sports club to make friends, or a health-conscious college student seeking affordable fitness options.

Potential Influencer Matches

• Student Lifestyle Influencers: These influencers often share content related to student life, including tips on balancing academics and personal life. They can effectively reach the student demographic by showcasing the benefits of the sport club subscription.

• Fitness Enthusiasts: Influencers who focus on fitness and wellness can highlight the physical benefits of joining a sport club, appealing to students interested in maintaining a healthy lifestyle.

• Local Campus Influencers: Individuals who have a strong presence in specific university communities can promote the subscription through campus events and activities, directly engaging with the target audience.

Content Creation Ideas

• Day in the Life: Influencers can create vlogs or stories showcasing a day in their life as a student, incorporating their visits to the sport club and highlighting the facilities and activities available.

• Fitness Challenges: Organize fitness challenges or competitions that encourage students to participate and share their progress on social media, creating a sense of community and engagement.

• Testimonial Series: Share testimonials from current student members about how the sport club has positively impacted their university experience, focusing on both fitness and social aspects.

• Collaborative Events: Host events or workshops in collaboration with influencers, such as fitness classes or sports tournaments, to attract students and create buzz around the subscription.