Knowledgeable about sports, statistics, and betting markets. Active on platforms popular with sports bettors (Twitter, YouTube, etc.). Creates engaging and informative content demonstrating expertise in sports betting.

Product Positioning

The product or service should be positioned as a tool or resource that enhances the sports betting experience. This could involve focusing on data-driven insights, community engagement, or educational content. For new products, emphasize how they improve upon existing betting strategies or fill unmet needs in the market, such as providing more accurate predictions or simplifying complex betting concepts. A fresh angle could be positioning the product as a way to make sports betting more accessible and understandable for beginners, while still offering value to experienced bettors.

Target Customers

The ideal customer profile includes:

• The Aspiring Pro: A young adult (21-35) who is serious about sports betting and wants to improve their skills. They are active on social media, follow sports news closely, and are willing to invest time and money into learning new strategies. Example: A recent college graduate who spends several hours a week researching sports statistics and analyzing betting odds.

• The Data-Driven Bettor: Someone who relies on data and analytics to make informed betting decisions. They are interested in advanced metrics, statistical models, and algorithmic approaches to sports betting. Example: A software engineer who develops their own betting models and uses data analysis tools to identify profitable opportunities.

• The Community Seeker: An individual who enjoys the social aspect of sports betting and wants to connect with other bettors. They are active in online forums, participate in betting pools, and value the opinions of other members. Example: A retiree who enjoys discussing sports and betting strategies with friends and online communities.

Potential Influencer Matches

• Sports Betting Analysts: These influencers provide in-depth analysis of sports games and betting odds. They can showcase how the product helps users make more informed decisions. They reach the data-driven bettor and the aspiring pro.

• +EV Experts: Influencers who specialize in identifying and explaining +EV (positive expected value) betting opportunities. They can demonstrate how the product helps users find profitable bets. They reach the data-driven bettor and the aspiring pro.

• Parlay Specialists: Influencers who focus on creating and analyzing parlay bets. They can show how the product helps users construct winning parlays. They reach the community seeker and the aspiring pro.

• Sports Prediction Modelers: Influencers who build and share their own sports prediction models. They can use the product to enhance their models and demonstrate its accuracy. They reach the data-driven bettor.

Content Creation Ideas

• General Ideas:

  • Tutorial videos explaining how to use the product to improve betting strategies.
  • Live betting sessions where influencers demonstrate the product in real-time.
  • Case studies showcasing successful users of the product.
  • Interviews with sports betting experts and analysts.
  • "Ask Me Anything" sessions on social media platforms.

• Creative Ideas:

  • Create a series of humorous videos that highlight common betting mistakes and how the product can help avoid them.
  • Develop a betting challenge where influencers compete against each other using the product.
  • Partner with a sports team or league to create exclusive content for users of the product.
  • Host a virtual sports betting conference featuring industry experts and influencers.
  • Create a "Bet of the Week" segment where influencers share their top picks using the product.