The company in question is a real money gaming company, which suggests that it operates in the online gaming and gambling sector. The campaign's focus is on bringing in more commissioners, which likely refers to individuals who can manage or oversee gaming activities, tournaments, or leagues. This positioning places the company in a niche market that combines elements of sports, gaming, and possibly eSports.
To best position the brand in the existing market, the company should emphasize the following angles:
The ideal customer profile for this campaign would include:
Illustrative examples of target customers:
By leveraging these strategies, the real money gaming company can effectively reach and engage their target audience, while also attracting potential commissioners to their platform.
Extracted from Campaign Brief & Market Analysis