Sports influencers on TikTok in the USA

Product Positioning

Your business is a live picking sports service with a chat feature, which positions it as an interactive and real-time platform for sports enthusiasts. This service can be best positioned in the market as a dynamic and engaging way for fans to stay updated and involved with their favorite sports. The real-time aspect and chat feature can be highlighted as unique selling points, emphasizing the immediacy and community engagement that your service offers.

Target Customers

The ideal customer profile for your service would include:

• Sports Enthusiasts: Individuals who are passionate about sports such as NBA, NHL, NFL, MLB, MLS, UFC, Tennis, and E-Sports.
• Tech-Savvy Users: People who are comfortable using digital platforms and enjoy interactive features.
• Young Adults: Primarily targeting the age group of 18-35, who are active on social media and enjoy real-time updates and interactions.
• Betting and Fantasy Sports Participants: Users who are involved in sports betting or fantasy leagues and require up-to-the-minute information.

Illustrative examples:

• A 25-year-old male who follows multiple sports leagues and participates in fantasy sports.
• A 30-year-old female who enjoys watching UFC and engages in sports betting.
• A 22-year-old college student who is an avid E-Sports fan and active on social media.

Potential Influencer Matches

Types of Influencers

1. Sports Analysts and Commentators: Influencers who provide in-depth analysis and commentary on various sports. They can attract serious sports fans who value expert opinions.
2. Sports Enthusiasts and Fans: Influencers who are passionate about sports and share their experiences, game highlights, and personal opinions. They can engage a broader audience of casual fans.
3. E-Sports Gamers and Streamers: Influencers who are involved in the E-Sports community and have a following among gaming enthusiasts.
4. Betting and Fantasy Sports Experts: Influencers who specialize in sports betting and fantasy leagues, providing tips and strategies to their followers.
5. Lifestyle and Entertainment Influencers: Influencers who cover a wide range of topics, including sports, and have a diverse following.

Platform-Specific Influencers

• TikTok Influencers: Given the platform's popularity among younger audiences, TikTok influencers who create engaging and entertaining sports-related content would be ideal. Look for influencers who have a strong presence in the sports niche and can create viral content.

Content Creation Ideas

General Ideas

1. Live Game Reactions: Influencers can share their live reactions to ongoing games, creating a sense of immediacy and excitement.
2. Game Highlights and Analysis: Short videos summarizing key moments from recent games, along with expert analysis.
3. Interactive Q&A Sessions: Influencers can host live Q&A sessions where they discuss upcoming games, player performances, and answer fan questions.
4. Behind-the-Scenes Content: Exclusive content that gives fans a behind-the-scenes look at sports events, training sessions, or player interviews.

Creative Ideas

1. Challenge Videos: Influencers can create challenge videos related to sports, such as recreating famous game moments or predicting game outcomes.
2. Fantasy League Tips: Influencers can share their top picks and strategies for fantasy leagues, engaging users who participate in these activities.
3. Betting Insights: Influencers can provide insights and tips for sports betting, attracting users interested in this aspect of sports.
4. Collaborative Content: Partner with multiple influencers to create collaborative content, such as debates or discussions on trending sports topics.

By leveraging these strategies, you can effectively promote your live picking sports service and engage a wide audience of sports enthusiasts.