I need to find a sports true-crime influencer to give a special 1 of 1 custom 30 for 30 card for the film Vick. We want this influencer to past about the card and be excited that we chose to send them one.
Sports and true-crime enthusiasts, aged 25-40, with a strong presence on Instagram, Twitter, or YouTube.
Research Insight & Analysis
Product Positioning
The product in question is a unique, custom "30 for 30" card related to the film "Vick," which is part of ESPN's documentary series. This card is a one-of-a-kind item, making it a collector's piece. The positioning should focus on its exclusivity and connection to the popular "30 for 30" series, which is known for its in-depth storytelling and exploration of sports-related topics. The card can be marketed as a must-have for sports enthusiasts and collectors who appreciate unique memorabilia tied to significant sports narratives.
Target Customers
The ideal customer profile includes:
- Sports Enthusiasts: Individuals who are passionate about sports, particularly those who follow ESPN's "30 for 30" series and have an interest in sports documentaries.
- Collectors: People who collect sports memorabilia and value exclusive, limited-edition items.
- True-Crime Fans: Viewers who enjoy true-crime stories, especially those that intersect with sports narratives.
Illustrative examples include a sports memorabilia collector who follows ESPN documentaries, a true-crime podcast listener with an interest in sports-related stories, and a sports fan who enjoys unique collectibles.
Potential Influencer Matches
Sports Influencers: Influencers who focus on sports content, particularly those who have previously engaged with ESPN's "30 for 30" series. They can effectively reach sports enthusiasts and collectors.
True-Crime Influencers: Influencers who specialize in true-crime content and have a crossover interest in sports. They can engage audiences who are interested in the intersection of sports and true-crime stories.
Collectibles Enthusiasts: Influencers who focus on collectibles and memorabilia, especially those with a niche in sports items. They can attract collectors looking for unique and exclusive items.
Content Creation Ideas
Unboxing and Reaction Video: The influencer can create an unboxing video showcasing the custom "30 for 30" card, sharing their genuine excitement and reaction to receiving such a unique item.
Storytelling Post: A post or video that delves into the story behind the "Vick" film, highlighting why the card is significant and its connection to the broader narrative of the documentary.
Giveaway or Contest: Organize a giveaway or contest where followers can engage with the influencer's content for a chance to win a similar exclusive item, driving engagement and interest.
Behind-the-Scenes Content: Share insights or behind-the-scenes content related to the making of the "Vick" film or the "30 for 30" series, providing added value to the audience.
These content ideas aim to create buzz and excitement around the custom card, leveraging the influencer's reach to engage the target audience effectively.
Curated Influencer List - Searching
