Influencers who are Star Wars enthusiasts, based in the USA, and create content around lightsaber unboxing, spinning, and prop making.

Product Positioning

The product is positioned within the niche market of Star Wars enthusiasts, specifically focusing on lightsabers and related props. This market is characterized by a strong fan base that values authenticity, craftsmanship, and the immersive experience of the Star Wars universe. The brand can leverage the cultural significance of Star Wars and the iconic status of lightsabers to appeal to both collectors and hobbyists. A fresh angle could involve highlighting the craftsmanship and technology behind the lightsabers, positioning them as both collectible items and functional props for enthusiasts.

Target Customers

The ideal customer profile includes:

• Star Wars Collectors: Individuals who collect memorabilia and are interested in high-quality, authentic replicas.
• Cosplayers: Fans who participate in cosplay events and require realistic props for their costumes.
• Hobbyists and DIY Enthusiasts: People interested in building or customizing their own lightsabers and props.
• Younger Audience: Teenagers and young adults who are fans of the Star Wars franchise and enjoy engaging with related content.

Potential Influencer Matches

• Prop Makers and DIY Influencers: These influencers can demonstrate the process of making or customizing lightsabers, appealing to hobbyists and DIY enthusiasts.
• Cosplay Influencers: They can showcase the lightsabers as part of their costumes, reaching the cosplay community.
• Unboxing and Review Influencers: Influencers who specialize in unboxing and reviewing collectibles can highlight the quality and features of the lightsabers.
• Star Wars Enthusiast Channels: Influencers who focus on Star Wars lore and merchandise can reach a dedicated fan base.

Content Creation Ideas

• Unboxing and First Impressions: Videos showcasing the unboxing experience, highlighting the packaging, design, and initial reactions.
• Lightsaber Spinning Tutorials: Content teaching viewers how to spin and handle lightsabers, appealing to both beginners and experienced users.
• Behind-the-Scenes Prop Making: Documenting the process of creating or customizing lightsabers, providing insights into the craftsmanship involved.
• Cosplay Showcases: Featuring cosplayers using the lightsabers in their costumes, demonstrating their functionality and aesthetic appeal.
• Fan Challenges: Encouraging fans to create and share their own lightsaber duels or creative uses, fostering community engagement.