Sci-fi enthusiasts, cosplayers, Star Wars fans, aged 18-35, active on Instagram/YouTube/TikTok.

Product Positioning

The lightsaber brand can be positioned as a premium, authentic, and high-quality product within the Star Wars and lightsaber niche. By emphasizing craftsmanship, attention to detail, and a connection to the Star Wars universe, the brand can appeal to both collectors and enthusiasts. Highlighting unique features, such as customizable options or exclusive designs, can differentiate the brand from competitors and attract a dedicated fan base Target Customers

The ideal customer profile includes:

• Star Wars Enthusiasts: Fans who are deeply invested in the Star Wars universe and are likely to purchase memorabilia and collectibles.
• Cosplayers: Individuals who participate in cosplay events and require high-quality, realistic props for their costumes.
• Collectors: People who collect Star Wars merchandise and are interested in adding unique and authentic items to their collections.
• Gift Buyers: Individuals looking for special gifts for Star Wars fans, particularly around holidays or special occasions.

Potential Influencer Matches

• Star Wars Content Creators: Influencers who focus on Star Wars-related content, including reviews, lore discussions, and fan theories. They can effectively reach dedicated fans and collectors.
• Cosplay Influencers: Individuals who specialize in cosplay and have a following interested in costume creation and prop usage. They can showcase the lightsabers in action and highlight their quality and authenticity.
• Tech and Gadget Reviewers: Influencers who review gadgets and tech products, providing detailed analyses of the lightsaber's features and craftsmanship.
• Pop Culture Enthusiasts: Influencers who cover a wide range of pop culture topics, including movies, TV shows, and collectibles, reaching a broader audience interested in Star Wars.

Content Creation Ideas

• Unboxing and Review Videos: Influencers can create detailed unboxing and review videos, showcasing the lightsaber's features, design, and functionality.
• Cosplay Tutorials: Collaborate with cosplay influencers to create tutorials on how to incorporate the lightsaber into various Star Wars character costumes.
• Fan Storytelling: Encourage influencers to create short stories or skits using the lightsabers, engaging their audience with creative narratives.
• Behind-the-Scenes Craftsmanship: Share content that highlights the craftsmanship and design process of the lightsabers, appealing to collectors and enthusiasts interested in the product's authenticity.

By leveraging these strategies, the lightsaber brand can effectively reach and engage its target audience, building a strong presence within the Star Wars and lightsaber niche.