Nano-influencers with under 10,000 followers who create content about startups, technology, and entrepreneurship. They should be active on platforms like Instagram, TikTok, and YouTube, sharing insights and advice on business growth, tech innovations, and entrepreneurial journeys.

Product Positioning

The product is an AI-powered platform designed to help startup founders and entrepreneurs build their businesses. This platform can be positioned as a cutting-edge tool that leverages artificial intelligence to streamline business development processes, offering unique insights and automation capabilities that can significantly enhance productivity and decision-making for startups.

Target Customers

The ideal customer profile includes:

• Startup Founders: Individuals who have recently launched or are planning to launch a startup and are looking for tools to help them grow and manage their business efficiently.
• Entrepreneurs: Business-minded individuals who are constantly seeking innovative solutions to improve their business operations and stay ahead of the competition.
• Tech Enthusiasts: People who are passionate about technology and are always on the lookout for the latest tools and platforms that can give them a competitive edge.

Illustrative examples:

• A tech startup founder who needs AI-driven insights to optimize their business strategy.
• An entrepreneur who is looking for ways to automate routine tasks and focus on scaling their business.
• A tech enthusiast who wants to stay updated with the latest AI tools that can enhance their productivity.

Potential Influencer Matches

Given the target audience and the nature of the product, the following types of influencers would be suitable for promoting the platform:

• Micro-Influencers in the Startup/Tech Space: Influencers with under 10,000 followers who are well-versed in the startup ecosystem and have a strong engagement with their audience. They can provide authentic reviews and testimonials about the platform.
• Entrepreneurial Thought Leaders: Influencers who share insights and tips on entrepreneurship and business growth. Their content often includes advice on tools and platforms that can help startups succeed.
• Tech Reviewers: Influencers who focus on reviewing the latest tech products and platforms. They can provide detailed analyses and demonstrations of how the AI-powered platform can benefit startups and entrepreneurs.

Content Creation Ideas

To effectively promote the AI-powered platform, consider the following content topics and ideas:

• Product Demos and Tutorials: Create videos or blog posts that demonstrate how to use the platform, highlighting its key features and benefits.
• Success Stories: Share case studies or testimonials from startup founders and entrepreneurs who have successfully used the platform to grow their businesses.
• Expert Interviews: Collaborate with influencers to conduct interviews with industry experts who can discuss the importance of AI in business development and how the platform can be a game-changer.
• Behind-the-Scenes Content: Provide a glimpse into the development process of the platform, showcasing the technology and innovation that powers it.
• Interactive Q&A Sessions: Host live Q&A sessions with influencers where they can answer questions from their audience about the platform and its capabilities.

By leveraging these content ideas, the platform can effectively reach and engage its target audience, driving awareness and adoption among startup founders and entrepreneurs.